Windward Marina Group
About the Client
Windward Marina Group is a premier owner and operator of luxury marinas spanning Florida’s Atlantic and Gulf coasts. With a portfolio of 13 marina properties and growing, Windward is redefining the modern marina experience through elevated amenities, expert service and a deep connection to Florida’s coastal lifestyle. The brand offers secure wet slips, advanced dry storage and concierge-style services for vessels of all kinds.
Each Windward location delivers a unified, hospitality-driven standard. The properties are more than docking spaces; they are lifestyle destinations that deliver a seamless blend of operational excellence and relaxed coastal luxury.
Services Include
- Website Design + Development
- Google Business Profile Enhancements
- Multi-channel Digital Marketing Campaign
- Search Engine Optimization (SEO)
- Organic Social Media
- Email Marketing
- Content Calendars
- Creative Theming
- Landing Pages
Digital Dock
Appleton designed and developed a new website, including unique landing pages, search engine optimizaed copy, and branded color schemes. These enhancements deliver a seamless, visually captivating, and user-friendly digital experience that mirrors the elegance and adventure of life on the water.
Increased Google Ads CTR to 9.43% more
than 2x the industry average.
Navigate With Ease
To promote a seamless, intuitive experience, Appleton created comprehensive maps with custom iconography for each Windward property. We created detailed icons to enhance navigation and easy accessibility to all locations. These design refinements led to enhanced user engagement and increased website interactivity.
Anchored Strategy
Windward Marina Group comprises 13 properties that continue to expand, offering guests an unforgettable experience. Appleton’s marketing campaign focused on targeted Google Search and Meta ads that generated brand awareness and leads. Our digital marketing team created segmented ad groups by marina location, vessel size, and storage type as part of the larger strategy focused on capturing the beauty of the nautical lifestyle.
Hooked On Engagement
Appleton strategically expanded Windward’s organic social media presence, elevating brand awareness across multiple platforms. Through a strategic, multi-channel campaign, we showcased the Windward Lifestyle through the marinas’ premium amenities, wet slips, docking spaces and the deep-rooted family values that define the Windward lifestyle.
Increased Meta AD CTR to 2.81%,
212% higher than the industry average.
