Seaside Bank and Trust


About the Client

At its core, Seaside is a financial services provider with a client-focused promise of personal service and conflict-free, transparent wealth management offering a rich collection of tools for commercial banking and insurance clients, while also providing personal banking and wealth management solutions.

Their sophisticated product suite rivals that of large, regional banks. However, Seaside is fundamentally different from most banks. Seaside’s core business strategy is not product-specific or promoting growth for growth’s sake. Every Client Advisor at Seaside approaches each new piece of business not just as a transaction, but as part of an ongoing relationship, beneficial to their clients and to Seaside.

For more than a decade, Appleton has partnered with Seaside on an abundance of marketing and advertising projects ranging from branding needs to custom website development, video production, event management, email marketing, cross-platform digital marketing campaigns and more. By focusing on the core needs of the Seaside team and their clients, we’ve been able to deliver results that surpass expectations on project after project.

Services Include

  • Brand Identities
  • Brand Guides
  • Website Design + Development
  • Online Client Portals
  • Digital + Social Media Marketing
  • Email Marketing
  • Corporate Videos + Animation
  • Educational Video + Podcast Series
  • Strategic Advertising Campaigns
  • Event Production
  • Presentations
  • Print Collateral
  • Newsletters
  • Direct Mail

Success Built on Partnership

By collaborating with Appleton on a 6-month digital marketing campaign, Seaside was able to increase website users by 144.84% YoY.

Seaside website

"Appleton Creative has many strengths as a full-service marketing and advertising agency.

It was important to us that our website and videos have a consistent message, look and feel. We are pleased with the end results. Appleton really helped up articulate our story and the Seaside difference."

– Gideon T. Haymaker, Founder & CEO

seaside bank

Going Beyond Banking

By promoting the personalized services that Seaside provides for its customers to go the extra mile, the “Beyond Banking” campaign was able to gather 34,937,812 overall impressions within a 6-month period.

Does Your Banker Know Your Dog's Name?

As a continuation of the “Beyond Banking” campaign, Appleton helped Seaside convey the unique approach it takes to get to know its clients, such as taking the extra steps to know their children’s birthday, their handicap on the golf course, or even their dog’s name.

Covering All Waves of Branding

When Seaside acquired an insurance business to add to its line of services, their team looked to Appleton as their long-time partner to help build the brand for Seaside Insurance. The partnership included the full brand development process including the creation of items like the logo, brand guide, collateral and website. Beyond the launch of Seaside's sister brand, Appleton continued to partner with Seaside to fulfill its ongoing needs for projects like event management, presentation development and more.

seaside insurance logo