Pet Alliance of Greater Orlando
About the Client
Founded in 1937, Pet Alliance of Greater Orlando (PAGO) is the state’s oldest and largest animal welfare agency. Originally operating as the Orlando Humane Society, the organization has a dedicated focus on the welfare and well-being of animals in Central Florida. As the “go-to” experts in Greater Orlando, they do incredible things for dogs and cats and the people who love them.
Our relationship with PAGO began with promoting its name change from the SPCA to Pet Alliance of Greater Orlando and has grown into so much more. Locally there was much confusion with the name SPCA, leading us to help the organization with a brand refresh and themed campaigns that would clarify its brand position in Central Florida. From public awareness campaigns and social marketing to fundraising videos and public relations, we are proud to partner with this incredible organization and bring it's heartwarming stories to light.
- Social Marketing
- Campaign Calendar
- Environmental Branding
- Event Collateral
- Public Awareness Posters
- Print & Digital Ads
- Print Collateral
- Public Relations
- Tradeshow Displays
- Vehicle Wraps
- Media Kit
In 2018, PAGO adopted out 7,111 pets
One of the first steps we took to help PAGO was getting them set up on social media with an organic calendar and content strategy. Each week, they would feature adoptable animals in the shelter, keeping them updated and giving them a better chance of being adopted.
Upon rebranding to Pet Alliance of Greater Orlando, the organization wanted a feel-good awareness campaign that would generate more adoptions for the shelter. This widespread multimedia campaign included print and digital ads, social marketing, print collateral, billboards, public relations and vehicle wraps.
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– Darlene Entringer, Director of Brand Management
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– Gideon T. Haymaker, Chief Executive Officer
Seaside National Bank & Trust
" I can’t say enough about how well the presentation and video went.
The final work product was superb and reflective of the professionalism and precision of working with you and your team at Appleton. It was flawless. "
– Mark Wang, President
Hilton Grand Vacations
Total Bonus Media Value: $105,308
Total Campaign Reach: 50,198,283
Time Period: 12 months
Increased Qualified Lead Volume: 284%
Total Landing Page Visitors: 130,000
Decreased Cost Per Conversion: 20%
Increased Total Website Users by: 144.84% YoY
Increased Total Website Sessions by: 37.97% YoY
Increased Total Website Pageviews by: 30.16% YoY
Exceeded conversion goal for qualified website leads by: 253.50%
Decreased website bounce rate by: 26.62% YoY
Increased average website session per user by: 60.13% YoY
Qualified leads generated per month: 25+
Average lead volume through the campaign increase: 1,825%
With their multiple talents, Appleton created wonderful marketing materials and beautiful videos that truly told our story. Our organization, and the cats and dogs, appreciate their great service and commitment to helping us make a difference in the community.”
— Kerri Burns, Former President
Let’s Have a Ball
Throughout the years, we’ve assisted PAGO with its various awareness and fundraising events, including Paws in the Park, the Humane Heroes Luncheon and its annual fundraising gala, Furball.
It’s All for a Good Paws
For PAGO, getting the word out is crucial for many of its programs and initiatives. For the launch of its pet registry program, we enacted public relations efforts that elicited tremendous news coverage. In addition, we promoted PAGO’s mobile vet unit in an effort to keep the animal homeless population down.