Socially Adorable
One of the first steps we took to help PAGO was getting it set up on social media with an organic calendar and content strategy. Each week, the team would feature adoptable animals in the shelter, keeping audiences updated and giving them a better chance of being adopted.
PAGO Unleashed
Upon rebranding to Pet Alliance of Greater Orlando, the organization wanted a feel-good awareness campaign that would generate more adoptions for the shelter. This widespread multimedia campaign included print and digital ads, social marketing, print collateral, billboards, public relations and vehicle wraps.
With their multiple talents, Appleton created wonderful marketing materials and beautiful videos that truly told our story. Our organization, and the cats and dogs, appreciate their great service and commitment to helping us make a difference in the community.”
— Kerri Burns, Former President
Let’s Have a Ball
Throughout the years, we’ve assisted PAGO with its various awareness and fundraising events, including Paws in the Park, the Humane Heroes Luncheon and its annual fundraising gala, Furball.
It’s All for a Good Paws
For PAGO, getting the word out is crucial for many of its programs and initiatives. For the launch of its pet registry program, we enacted public relations efforts that elicited tremendous news coverage. In addition, we promoted PAGO’s mobile vet unit in an effort to get as many pets into loving homes as possible.
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