TBS - Marketing Success by Appleton Creative

About the Client

TBS is a national $2 billion company that provides all-inclusive solutions for independent trucking professionals across the nation. Its main service line, freight bill factoring, helps provide simple and effective cash flow solutions for owner-operators.

Since 2010, we have been TBS’ main brand ambassadors, providing full-service branding, marketing and advertising support for this national company. We have developed six brands for the many companies that fall under the TBS umbrella, in addition to dozens of programs that required their own unique looks. Now, that is a lot of brands to create and manage but rest assured — we’re brand masters.

Services Include

E-Books
Infographics
Websites
Logos
Branding Collateral
Advertisements
Brochures
Posters

Direct Mail
Banner Ads
Landing Pages
Promotional Campaigns
Videos
Prezi Presentations
Tradeshow Displays and Booths

2010:

1 advertising campaign

2019:

Over 100 unique advertising campaigns

How Many Brands Can You Fit in a Book?

To keep track of all the brands we designed and developed for TBS, we created a comprehensive, full-scale brand manual that outlines each brand’s guidelines, rules and regulations for TBS’ internal team members.

Man, That’s One Good Looking Campaign

For TBS’ 50^th anniversary, we set out to prove that being 50 has never looked this good. Along with the anniversary logo, we developed a bold, humorous multimedia campaign that cleverly conveyed TBS’ longevity. To communicate its high level of service, we let the truck drivers do all the talking in a separate testimonial campaign.

Keep the Cash Flowing & the Creative Going

What keeps the cash flowing for TBS? Clever campaigns that capture attention. This multimedia campaign featured print and digital ads that married witty copy and eye-catching imagery to grab attention and convey the number one way for truck drivers to get their money today.

Join the Revolution

Through this fearless and energetic campaign, we encouraged future truck drivers across America to join the TBS revolution and get better cash flow solutions. For this year-long revolution, TBS was branded to suit, featuring new print and digital ads, landing pages and marketing collateral.

“I love my Apples! They are truly brand experts with the in-house capabilities to create everything I need. From digital, print, web and video – they keep the TBS brand’s look and feel and our messaging seamless. I have produced many campaigns over the years and they never cease to amaze me!”

— Genie Wood, Marketing Director

Red All Over

Copy-driven. Minimalistic design. That was the match made in heaven for this simple yet sassy print and digital advertising campaign. In addition to the hundreds of unique campaigns we’ve developed for TBS, we’ve also produced numerous videos and animations, including the following social media explainer video.