Careers

Appleton is growing and looking for shiny new apples to add to our family tree. We currently have available fulltime positions for:

We also have available freelance positions for Graphic Design, Web Design, Web Development, SEO and Social Media 


 

Senior Digital Marketing Strategist

Appleton Creative – Orlando, Florida  

Employer Description:

Appleton is an award-winning agency in the heart of Downtown Orlando that provides advertising and marketing solutions for high-profile regional and national clients. Services include strategic planning, brand development, web, digital, video, print, public relations and media. We are a high-energy, fast-paced team that works with a wide range of mediums and markets. We have a strong culture that emphasizes charitable giving, positive attitudes, communication, mutual support and a strong work ethic. Appleton has continually been voted Best Place to Work by the Orlando Business Journal since 2017. We have great benefits, a flexible work environment, the latest industry technology and programs, free parking downtown and an endless supply of snacks and caffeine. We are dedicated to our employees’ personal and professional growth, providing continuous education and opportunities to work on award-winning projects and campaigns.

Individual Qualities and Responsibilities:

We are looking for an upbeat and intelligent individual with outstanding communication, organizational strategic skills who will play a strong role in Appleton’s Team.

As the Web Marketing Specialist, you will develop and manage digital marketing campaigns through SEO and paid channels for multiple client accounts. Candidate must quickly learn client’s processes, industry and business objectives to perform relevant keyword research, competitor analysis, optimize existing content and uncover new opportunities. Candidate will be responsible for implementation of all digital marketing efforts such as setting up paid media campaigns, google analytics and web page updates through html or CMS. Candidate must have the ability to generate extensive reports and to clearly articulate campaign strategies and results in client meetings.

In this role you will:

  • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
  • Provide SEO analysis and recommendations as they pertain to both structure/functionality and content of websites
  • Setup, run and administer paid display and search advertising campaigns in accordance with client goals
  • Implement link building campaigns in coordination with client SEO goals
  • Keep pace with SEO, social media, digital advertising and marketing industry trends and developments
  • Setup, monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
  • Monitor and evaluate search engine results and performance across the major search channels, including comparisons vs major competitors
  • Work with analytic tools to create comprehensive reports of paid and organic campaign performance for client, and articulately explain results in client meetings
  • Communicate with team and management on project development, timelines and results
  • Work with CMS and HTML pages to update content as needed
  • Assist team members with copywriting and copyediting on various projects

Professional Competencies:

  • Passion for SEO and digital marketing
  • Outstanding ability to think creatively, and identify and resolve problems
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • Ability to achieve results using white-hat marketing methods
  • High levels of integrity, autonomy, and self-motivation
  • Excellent analytical, organizational, project management and time management skills
  • Excellent copywriting and proofing skills preferred.
  • Experience building and editing web pages with an SEO focus preferred.

Professional Skills & Qualifications:

  • 3-5+ years’ experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
  • Proficiency with Microsoft Office
  • Experience with website analysis using a variety of analytics tools, including Google Analytics
  • Experience working with popular keyword tools (SEMrush, MOZ, etc.)
  • Experience working with CMS and building/administering content in CMS environments, especially WordPress
  • Knowledge of HTML/CSS and website administrations

Benefits Include:

Competitive salary (base plus commission), employee health insurance, other optional insurances, paid vacation and holidays, retirement plan with vested matching funds, professional development education, room for advancement and other employee perks.

Please send resume to HR@AppletonCreative.com 

 


 

Strategic Marketing & New Business Development Director

Appleton Creative – Orlando, Florida  

Employer Description:

Appleton is an award-winning agency in the heart of Downtown Orlando that provides advertising and marketing solutions for high-profile regional and national clients. Services include strategic planning, brand development, web, digital, video, print, public relations and media. We are a high-energy, fast-paced team that works with a wide range of mediums and markets. We have a strong culture that emphasizes charitable giving, positive attitudes, communication, mutual support and a strong work ethic. Appleton has continually been voted Best Place to Work by the Orlando Business Journal since 2017. We have great benefits, a flexible work environment, the latest industry technology and programs, free parking downtown and an endless supply of snacks and caffeine. We are dedicated to our employees’ personal and professional growth, providing continuous education and opportunities to work on award-winning projects and campaigns.

Individual Qualities and Responsibilities:

We are looking for an outgoing, upbeat and intelligent individual with outstanding communication and organizational skills. This person will play a strong role in Appleton’s growth and profitability through elevating current clients and new business development efforts. This highly personable individual will be one of the faces of Appleton and must have high-level understanding of marketing. This individual will possess the following qualities and perform the following tasks:

  • Cultivate current clients, seek out new business opportunities and play a leading role in their development
  • Excellent presentation skills to successfully present multiple agency services in a professional manner
  • Clear knowledge of all agency services and the ability to persuasively articulate and sell offerings
  • Excellent verbal and written communication skills with the ability to write proposals, strategic marketing plans and RFPs, and present both independently and with a team
  • Ability to negotiate contracts and close on them effectively
  • Ensure that overall account revenues and receipts meet established company goals
  • Ensure client needs are properly and efficiently executed and communicated both internally and externally
  • Develop and implement an overall sales strategy with action plans that clearly define objectives, goals, schedules and assignments to implement and achieve targeted opportunities
  • Oversee the full process of projects from concept to completion, have excellent time management skills, create timelines, as well as the analytical ability to gather information and act on priorities
  • Understand traditional and digital public relations and media planning processes

Required Education and Experience:

  • Must have a four-year bachelor’s degree
  • Must have five to eight years of sales and account management experience in an advertising or marketing role
  • Must have expert knowledge of Microsoft Office (Outlook, Word, Excel) as well as the ability to easily adapt to other software programs

Benefits Include:

Competitive salary (base plus commission), employee health insurance, other optional insurances, paid vacation and holidays, retirement plan with vested matching funds, professional development education, room for advancement and other employee perks.

Please send resume to HR@AppletonCreative.com