Careers

Appleton is growing and looking for shiny new apples to add to our family tree. We currently have available fulltime positions for:

We also have available freelance positions for Graphic Design, Web Design, Web Development, SEO and Social Media 


 

Digital Marketing Manager

Appleton Creative – Orlando, Florida  

Employer Description:

Appleton is an award-winning agency in the heart of Downtown Orlando that provides advertising and marketing solutions for high-profile regional and national clients. Services include strategic planning, brand development, web, digital, video, print, public relations and media. We are a high-energy, fast-paced team that works with a wide range of mediums and markets. We have a strong culture that emphasizes charitable giving, positive attitudes, communication, mutual support and a strong work ethic. Appleton has continually been voted Best Place to Work by the Orlando Business Journal since 2017. We have great benefits, a flexible work environment, the latest industry technology and programs, free parking downtown and an endless supply of snacks and caffeine. We are dedicated to our employees’ personal and professional growth, providing continuous education and opportunities to work on award-winning projects and campaigns.

Individual Qualities and Responsibilities:

We are looking for an upbeat and intelligent individual with outstanding communication, organizational strategic skills who will play a strong role in Appleton’s Team. The Digital Marketing Manager is responsible for implementing digital marketing strategies for clients. The Digital Marketing Manager can quickly understand and support initiatives that will contribute to the goals and success of client campaigns. This individual may possess the following qualities and perform the following tasks:

  •  Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
  • Provide SEO analysis and recommendations as they pertain to both structure/functionality and content of websites
  • Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
  • Setup, administer and write content for a client’s social media presence on a number of social media websites
  • Setup, run and administer social media advertising campaigns for a client’s social media presence on a number of social media websites
  • Setup, run and administer paid display and search advertising campaigns in accordance with client goals
  • Administer search engine programs (XML sitemaps, webmaster tools, etc.) for purposes of diagnostic reporting on client projects
  • Help to create and support marketing content to use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, consumer generated content)
  • Implement link building campaigns in coordination with client SEO goals
  • Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
  • Keep pace with SEO, social media, digital advertising and marketing industry trends and developments
  • Research and administer social media and reputation management tools in support of clients’ social media strategy
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
  • Monitor and evaluate search engine results and performance across the major search channels, including comparisons vs major competitors
  • Work with analytic tools to create comprehensive reports of paid and organic campaign performance for client, and articulately explain results in client meetings
  • Communication to team and management on project development, timelines and results
  • Work closely with the other team members to meet client goals
  • Assist with other team members with copywriting and copyediting on various projects 

Professional Competencies:

  • Passion for SEO and digital marketing
  • Outstanding ability to think creatively, and identify and resolve problems
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • Ability to clearly and effectively articulate campaign strategies and results in client meetings
  • Ability to achieve results using white-hat marketing methods
  • High levels of integrity, autonomy, and self-motivation
  • Excellent analytical, organizational, project management and time management skills
  • Excellent copywriting and proofing skills

Professional Skills & Qualifications:

  • 3-5+ years’ experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
  • Proficiency with Microsoft Office
  • Experience with website analysis using a variety of analytics tools, including Google Analytics
  • Experience working with popular keyword tools (SEMrush, MOZ, etc.)
  • Experience working with CMS and building/administering content in CMS environments, especially WordPress
  • Knowledge of HTML/CSS and website administrations

Benefits Include:

Competitive salary (base plus commission), employee health insurance, other optional insurances, paid vacation and holidays, retirement plan with vested matching funds, professional development education, room for advancement and other employee perks.

Please send resume to HR@AppletonCreative.com 

 


 

Strategic Marketing & New Business Development Director

Appleton Creative – Orlando, Florida  

Employer Description:

Appleton is an award-winning agency in the heart of Downtown Orlando that provides advertising and marketing solutions for high-profile regional and national clients. Services include strategic planning, brand development, web, digital, video, print, public relations and media. We are a high-energy, fast-paced team that works with a wide range of mediums and markets. We have a strong culture that emphasizes charitable giving, positive attitudes, communication, mutual support and a strong work ethic. Appleton has continually been voted Best Place to Work by the Orlando Business Journal since 2017. We have great benefits, a flexible work environment, the latest industry technology and programs, free parking downtown and an endless supply of snacks and caffeine. We are dedicated to our employees’ personal and professional growth, providing continuous education and opportunities to work on award-winning projects and campaigns.

Individual Qualities and Responsibilities:

We are looking for an outgoing, upbeat and intelligent individual with outstanding communication and organizational skills. This person will play a strong role in Appleton’s growth and profitability through elevating current clients and new business development efforts. This highly personable individual will be one of the faces of Appleton and must have high-level understanding of marketing. This individual will possess the following qualities and perform the following tasks:

  • Cultivate current clients, seek out new business opportunities and play a leading role in their development
  • Excellent presentation skills to successfully present multiple agency services in a professional manner
  • Clear knowledge of all agency services and the ability to persuasively articulate and sell offerings
  • Excellent verbal and written communication skills with the ability to write proposals, strategic marketing plans and RFPs, and present both independently and with a team
  • Ability to negotiate contracts and close on them effectively
  • Ensure that overall account revenues and receipts meet established company goals
  • Ensure client needs are properly and efficiently executed and communicated both internally and externally
  • Develop and implement an overall sales strategy with action plans that clearly define objectives, goals, schedules and assignments to implement and achieve targeted opportunities
  • Oversee the full process of projects from concept to completion, have excellent time management skills, create timelines, as well as the analytical ability to gather information and act on priorities
  • Understand traditional and digital public relations and media planning processes

Required Education and Experience:

  • Must have a four-year bachelor’s degree
  • Must have five to eight years of sales and account management experience in an advertising or marketing role
  • Must have expert knowledge of Microsoft Office (Outlook, Word, Excel) as well as the ability to easily adapt to other software programs

Benefits Include:

Competitive salary (base plus commission), employee health insurance, other optional insurances, paid vacation and holidays, retirement plan with vested matching funds, professional development education, room for advancement and other employee perks.

Please send resume to HR@AppletonCreative.com 

 


 

Production Coordinator

Appleton Creative – Orlando, Florida   

Employer Description:

Appleton is an award-winning agency in the heart of Downtown Orlando that provides advertising and marketing solutions for high-profile regional and national clients. Services include strategic planning, brand development, web, digital, video, print, public relations and media. We are a high-energy, fast-paced team that works with a wide range of mediums and markets. We have a strong culture that emphasizes charitable giving, positive attitudes, communication, mutual support and a strong work ethic. Appleton has continually been voted Best Place to Work by the Orlando Business Journal since 2017. We have great benefits, a flexible work environment, the latest industry technology and programs, free parking downtown and an endless supply of snacks and caffeine. We are dedicated to our employees’ personal and professional growth, providing continuous education and opportunities to work on award-winning projects and campaigns.

Individual Qualities and Responsibilities:

We are looking for an upbeat and intelligent individual with outstanding communication, administrative and organizational skills who will play a strong role on Appleton’s Team. This individual may possess the following qualities and perform the following tasks:

  • Strong verbal and written communication skills
  • Detail-oriented, flexible, adaptable, organized, focused and works well in a fast-paced environment
  • Work well with office and account managers to obtain appropriate information to complete tasks, route jobs to appropriate areas and make sure the internal flow of projects are efficient and timely
  • Assist in creation of work orders and purchase orders and follow through with projects with internal team members and vendors when required
  • Obtain relevant project information through research and phone calls
  • Write social content for pre-established articles and posts for social media department
  • Take meeting notes, be able to write up overviews, fill out creative briefs and follow projects from concept through completion
  • Assist in creating production schedules for in-house, client and project needs

Required Education and Experience:

  • Associates or bachelor’s degree preferred
  • At least three to five years of professional production coordination experience
  • Experience with project management software, such as Microsoft Office Suite and Adobe Acrobat (as well as the ability to adapt to other software management tools)

Benefits include:

Competitive salary, employee health insurance, other optional insurances, paid vacation and holidays, retirement plan with vested matching funds, professional development education, room for advancement and other employee perks.

Please send resume to HR@AppletonCreative.com