Careers

Appleton is growing and looking for shiny new apples to add to our family tree. We currently have available full-time positions for:

 

We also have available part-time freelance positions that may work into potential full-time positions for the following:

STRATEGIC MARKETING & NEW BUSINESS DEVELOPMENT DIRECTOR

Appleton Creative – Orlando, Florida  

Employer Description:

Appleton is an award-winning agency in the heart of Downtown Orlando that provides advertising and marketing solutions for high-profile regional and national clients. Services include strategic planning, brand development, web, digital, video, print, public relations and media. We are a high-energy, fast-paced team that works with a wide range of mediums and markets. We have a strong culture that emphasizes charitable giving, positive attitudes, communication, mutual support and a strong work ethic. Appleton has continually been voted Best Place to Work by the Orlando Business Journal since 2017. We have great benefits, a flexible work environment, the latest industry technology and programs, free parking downtown and an endless supply of snacks and caffeine. We are dedicated to our employees’ personal and professional growth, providing continuous education and opportunities to work on award-winning projects and campaigns.

Individual Qualities and Responsibilities:

We are looking for an outgoing, upbeat and intelligent individual with outstanding communication and organizational skills. This person will play a strong role in Appleton’s growth and profitability through elevating current clients and new business development efforts. This highly personable individual will be one of the faces of Appleton and must have high-level understanding of marketing. This individual will possess the following qualities and perform the following tasks:

  • Cultivate current clients, seek out new business opportunities and play a leading role in their development
  • Excellent presentation skills to successfully present multiple agency services in a professional manner
  • Clear knowledge of all agency services and the ability to persuasively articulate and sell offerings
  • Excellent verbal and written communication skills with the ability to write proposals, strategic marketing plans and RFPs, and present both independently and with a team
  • Ability to negotiate contracts and close on them effectively
  • Ensure that overall account revenues and receipts meet established company goals
  • Ensure client needs are properly and efficiently executed and communicated both internally and externally
  • Develop and implement an overall sales strategy with action plans that clearly define objectives, goals, schedules and assignments to implement and achieve targeted opportunities
  • Oversee the full process of projects from concept to completion, have excellent time management skills, create timelines, as well as the analytical ability to gather information and act on priorities
  • Understand traditional and digital public relations and media planning processes

Required Education and Experience:

  • Must have a four-year bachelor’s degree
  • Must have five to eight years of sales and account management experience in an advertising or marketing role
  • Must have expert knowledge of Microsoft Office (Outlook, Word, Excel) as well as the ability to easily adapt to other software programs

Benefits Include:

Competitive salary (base plus commission), employee health insurance, other optional insurances, paid vacation and holidays, retirement plan with vested matching funds, professional development education, room for advancement and other employee perks.

Please send resume to HR@AppletonCreative.com 

FREELANCE GRAPHIC DESIGNER EXTRAORDINAIRE: ONSITE

Employer Description

Appleton is an award-winning agency in the heart of Downtown Orlando that provides advertising and marketing solutions for high-profile regional and national clients. Services include strategic planning, brand development, web, digital, video, print, public relations and media. We are a high-energy, fast-paced team that works with a wide range of mediums and markets. We have a strong culture that emphasizes charitable giving, positive attitudes, communication, mutual support and a strong work ethic. Appleton has continually been voted Best Place to Work by the Orlando Business Journal since 2017. We have great benefits, a flexible work environment, the latest industry technology and programs, free parking downtown and an endless supply of snacks and caffeine. We are dedicated to our employees’ personal and professional growth, providing continuous education and opportunities to work on award-winning projects and campaigns.

Individual Qualities and Responsibilities

We are looking for a candidate with outstanding design, production and communication skills to design marketing content. This is a freelance position with the opportunity to work into a set part-time, and potentially full-time, schedule. We prefer freelancers to work on-site during business hours so they can collaborate with the team.

  • Work within a Mac-based environment
  • Knowledgeable in both digital and print design
  • Maintaining client brand guidelines across all channels
  • Ability to take initiative and work independently as well as part of collaborative team
  • Work under direction of creative director, project manager and senior designer
  • Maintain well-organized, reusable production assets
  • Detail-oriented, organized and able to work well with minimal supervision
  • Ability to take on multiple projects simultaneously while respecting deadlines

Desired Education & Experience

  • A 4-year bachelor degree in advertising, design or related major
  • A minimum of 1-2 years of experience, agency experience is a plus
  • Highly skilled in Adobe Creative Suite
  • Experience in branding and corporate identities
  • Experience in prepress/preparing files for printer/vendor
  • Interactive animation using After Effects and Premier is a plus
  • Website design, app design and programming is a plus

Please send resume to HR@AppletonCreative.com.

Please include portfolio and/or design samples with application. 

SEO AND SOCIAL MEDIA SPECIALIST: FREELANCE

The SEO/SMO and Social Media Specialist is responsible for implementing SEO and social media strategies for clients, including writing blog and public relations copy for various campaigns. The SEO/SMO and Social Media Specialist can quickly understand and support initiatives that will contribute to the goals and success of client campaigns. This position reports to the Web Strategist.

Key Functional Areas of Responsibility

  • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
  • Provide SEO analysis and recommendations as they pertain to both structure/functionality and content of websites
  • Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
  • Setup, administer, and write content for a client’s social media presence on sites such as Facebook, Twitter, and LinkedIn
  • Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
  • Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
  • Implement link building campaigns in coordination with client SEO goals
  • Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
  • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
  • Research and administer social media and reputation management tools in support of clients’ social media strategy
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
  • Monitor and evaluate search results and search performance across the major search channels, including comparisons vs major competitors
  • Communication to team and management on project development, timelines, and results
  • Work closely with the other team members to meet client goals
  • Assist with other team members with copywriting and copyediting on various projects 

Professional Competencies

  • Passion for SEO and internet marketing
  • Outstanding ability to think creatively, and identify and resolve problems
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • Ability to clearly and effectively articulate thoughts and points
  • Ability to achieve results using white-hat marketing methods
  • High levels of integrity, autonomy, and self-motivation
  • Excellent analytical, organizational, project management and time management skills
  • Excellent copywriting and proofing skills

Professional Skills & Qualifications

  • 3+ years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
  • Proficiency in MS Excel, PowerPoint, and Word
  • Experience with website analysis using a variety of analytics tools including Google Analytics
  • Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
  • Experience working with CMS and building/administering content in CMS environments, especially WordPress
  • Experience writing blog articles and/or press releases
  • Desired: Knowledge of HTML/CSS and website administrations
  • Desired: Public relations or other marketing agency experience
  • BS/BA degree preferred

Please send resumes to HR@AppletonCreative.com.