Granny Nannies®

About the Client

Granny NANNIES is a home health care service provider dedicated to providing reliable, affordable and convenient health care to those seeking independent living. Since 1990, Granny NANNIES has matched clients with private duty caregivers who provide specialized home care services for the elderly.

Granny NANNIES is a franchise-based company found in ten states across the country. With the maturation of the baby boomer generation, the need for home healthcare has become increasingly popular. The market is growing for caregivers in the home, hospital room, assisted living facility or nursing home and Granny NANNIES has emerged to fill that need across the country.

Services Include

  • Rebrand launch including a new logo
  • brochure
  • website design
  • presentation
  • public relations
  • stationery + collateral
  • content marketing
  • media kit
  • advertisements

Granny NANNIES has been rapidly expanding, now with about 35 franchise locations
across the nation since it was founded in 1990.

In preserving the Granny graphic in the new logo, we kept a reminder of the company’s mission: the humanity and dignity of their clients.

 

Previous logo

 

Logo Refresh

Brand New Branding

Appleton Creative updated the logo for the renowned brand and developed a new brand standard. Our team carried the new look into the collateral for a consistent and unified brand image, including a four-panel company brochure, letterhead, business cards, notecards, pocket folder and envelopes. As part of the rebrand, we created an advertising campaign distributed in publications such as Hemispheres, the United Airlines magazine.

“How you doing, Dad?”

“I’m still kicking. Old fartdom rules,” he responds.

Esther Dowding of Winter Park, Florida was the original “Granny”, whose need to receive respectful and dignified care at home inspired the founding of the company by her grandson and grandaughter-in-law. She lived to be 104, crediting her longevity to the quality of her care.

“Aging is not an option, not for anyone. It is how gracefully we handle the process and how lucky we are, as the process handles us.” – Cindy McDonal

Shaping a digital footprint

Appleton’s main focus for Granny NANNIES was public relations and digital development. These strategies allowed Appleton Creative to improve the digital footprint through various mediums including a website, Search Engine Optimization (SEO) and social media.

With a Helping Hand from Appleton Creative

“Granny NANNIES was looking for an agency with a strong background in digital media, public relations and marketing,” said Robert Hodgson, President of Granny NANNIES. “Appleton Creative is a leader in the advertising and public relations industry in Central Florida and we are excited to announce them as our Agency of Record.”

Caring for Clients Who Care