Walt Disney World - Marketing by Appleton Creative


About the Client

Disney has captured the hearts and imaginations of audiences for generations. Well known for its parks and resorts, Disney has become synonymous with magical experiences. Some of Disney’s most distinguished attractions include Walt Disney World, Disney Springs and Disney Cruise Line, all of which offer entertainment, events, dining, shopping and more. Disney is committed to fostering joy, imagination and lasting memories, and Appleton has collaborated with these brands to weave our strategic, creative expertise into the fabric of Disney’s magic.

Services Include

  • Themed Campaigns
  • Event Theming + Collateral
  • Animations
  • Brochures
  • Digital Ads
  • Social Media Marketing
  • On-site Digital Signage
  • One-sheeters
  • Print Ads

Disney Wish, the largest Disney cruise ship, weighs 144,000 tons

with a capacity of 4,000 passengers and 1,555 crew members.

Oceans of Magic Await.

Set Sail with Disney Cruise Line

Disney Cruise Line offers a fairytale vacation experience, transporting families to a sea of magic-filled destinations while enjoying Disney’s renowned entertainment onboard. Navigating the high seas with Disney Cruise Line, our work has steered a compelling narrative through the creation of online content, including eye-catching digital banner ads and enticing social media marketing campaigns. Appleton’s digital marketing strategies captivated audiences by capturing the charm of Disney’s maritime adventures.

Walt Disney World was the most visited vacation resort in the world 

in 2018, with an average attendance of over 58 million visitors.


In 2022, Walt Disney World Resort generated $40 billion in

economic impact across the state of Florida. 

Trick or Treat!

Let’s Boo This

Mickey’s Not-So-Scary Halloween Party is Disney’s enchantingly eerie annual event, featuring spectacular fireworks, parades and trick-or-treating throughout the Magic Kingdom park. Our spine-chilling suite of animations, spirited social media ads and other themed campaign materials have transformed this Halloween staple into an otherworldly spectacle that captivates the imaginations of attendees every year.

Disney Springs, a 120-acre Orlando hotspot, features

over  150 venues for visitors to explore.

Nothing but Net.


Showing Off Our Skills

The NBA Experience at Disney Springs is a slam-dunk extravaganza where fans can engage in immersive NBA-themed basketball drills, live competitive experience and interactive fan activities. Our agency has elevated this experience through an immersive marketing strategy featuring engaging online videos, innovative social media campaigns and distinctive digital signage to amplify the adrenaline-fueled excitement of this attraction. This combined effort has amplified the NBA Experience’s high-energy atmosphere, keeping fans hooked both online and on the court.

Unlock More Marketing Magic