Weaving a New Identity: Orlando Gift Baskets Logo Rebrand

At Appleton Creative, we take pride in helping local businesses evolve and thrive. Our recent collaboration with Orlando Gift Baskets for its logo rebrand showcases our commitment to driving brands forward.

What is Orlando Gift Baskets?

“Crafting joy, one basket at a time in the heart of Orlando.”

Orlando Gift Baskets curates gift baskets of all kinds, specializing in gourmet goodies and local Florida favorites. The brand offers a wide selection of made-to-order baskets for various occasions, including birthdays, housewarmings, corporate events and more. Whether it’s a personalized gift for a loved one or a bulk order for a corporate event, Orlando Gift Baskets ensures each creation is unique and special.

How Did We Help?

Orlando Gift Baskets has been using the same logo since its inception in 2010. The original logo, designed as a stamp, became common in the market, prompting the need for a fresh look. The Orlando Gift Baskets team approached Appleton to refresh and modernize their brand identity.

The new design features the acronym OGB, with intertwined letters symbolizing woven baskets. The letters are encased in a box design, with the “G” forming the shape of the box, signifying the display of products in a gift basket. We chose a blue color palette for the new logo, symbolizing trust and quality. The new design choice displays a modern and appealing visual identity to reflect the vibrant and dynamic nature of the business.

What We Achieved Together

The updated logo is a symbol of the brand’s evolution and growth. By modernizing its visual identity, we’ve helped Orlando Gift Baskets communicate its dedication to providing high-quality, personalized gift baskets that stand out in the market. Our experience with businesses and nonprofits of all sizes and industries enables us to create the right logo for any brand.

At Appleton, we understand the importance of staying true to a brand’s identity while helping it evolve. Our collaboration with Orlando Gift Baskets is just one example of how we can help businesses refresh their brands to better connect with their audience.

If you’re looking to rebrand or refresh your business’s visual identity, we can help. Appleton is an award-winning, full-service Orlando advertising agency that works with local, national and international clients to deliver impressive ad campaigns, branding, print, web, public relations, social media and video services — all in-house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your advertising goals are worth a conversation: contact us at 407-537-6352 or info@appletoncreative.com