Boost Your Brand: How Our Orlando Branding Agency Transforms Businesses
The Importance of Brand Development
Branding may be an underappreciated aspect of company development. The process is more than just logo design or choosing a name; it’s curating a particular feeling for your customers when they interact with your brand. When all is done correctly, branding should flow as an unseen, unheard but deeply felt presence. Whether digitally, in-person or through the radio waves, you want your patrons to recognize your brand and trust it enough to keep coming back.
Branding allows for a consistent story, look, feel and familiarity to your consumers. At the end of the day, your customers are less concerned with the logistical differences between you and your competition, and more with the experiences you produce for them. Do you get a little aggressive with your email marketing? Does your competition always throw in a free gift with every purchase? Customers pick up on patterns like these and want to be treated as if they are the reason your business exists … because they are.
Branding should make your company feel more like a friend than a corporation, which is achieved through pleasant interactions, consistent messaging and strong values. This is crucial for building brand awareness, improving trust and ultimately standing out in the market. Two companies that offer the same services or products are indistinguishable unless their unique traits are articulated in their brand messaging.
Our Branding Services in Orlando
Branding and rebranding are some of our greatest strengths at Appleton – not only do we assist with infusing personality into your company, but we are masters at discovering the intangible beauty behind your brand. Through a detailed brand positioning process and high-concept creativity, our team is experienced in creating brand stories, taglines and messaging alongside video, print and digital assets, powerful presentations and confidently curated copywriting to promote them. We know just what your brand needs to give it an edge in the market. Our primary goals in brand positioning are to establish differentiators, clearly define and articulate value propositions and drive consistency and cohesiveness for all points of brand contacts. Although the process is highly tailored to each organization, at Appleton it typically looks something like the following:
- Research: We provide a survey with branding-specific questions to help establish initial feelings, questions and goals of your company’s team. This helps our team start to sort through any “clutter” and drive the next phase.
- Assess: We focus on gathering internal and external information relevant to the brand at that time, which helps determine perceptions of the brand and goals of the organization.
- Analyze: Sometimes we refer to this as a “Discovery Session,” because it teaches us about the business’s challenges, characteristics, voice and more. This is also when a SWOT analysis is conducted to paint a clearer picture of where the brand is and where it has the potential to go.
- Solve + Deliver: Using all of the details from the entire process, Appleton develops a brand story using pillars that communicate unique selling propositions, inarguable traits and an overarching positioning statement.
At Appleton, we respect that you conduct business in a way that is entirely unique to your competition, and we want to help share that with the world.
Mini Case Studies: Building Better Brands
Throughout the years, Appleton has helped reposition and launch hundreds of brands.
Appleton stimulated continued national growth for Granny NANNIES by redesigning their traditional logo to a more contemporary look. We provided branding expertise and creative advertising campaigns. Granny NANNIES now carries a fresh look and a consistent brand image that matches the impeccable level of service it delivers through its 35 franchise locations.
Additionally, Appleton poured new life into Granny NANNIES by executing public relations initiatives. We also created a complete print campaign for Granny NANNIES, redesigned its company overview presentation and franchisee communications.
Hilton Grand Vacations, a partner since 2008, presented a need to rebrand 24 different timeshare locations. Appleton took charge and branded unique identities tailored to the properties’ characteristics, complete with a comprehensive brand book. Not to mention the corporate presentations, guest experience videos and a members-only website complete with a portal fit for over 300,000 club members we created — all with cohesive messaging and design.
Pet Alliance of Greater Orlando (PAGO) reached out to us after they transitioned from the SPCA to PAGO. Not only did we help bring life to its new image, but to its whole brand kit. Appleton assisted in the nonprofit’s rebrand by creating full advertising campaigns, event and print collateral, environmental branding, digital and outdoor ads and more. PAGO is the state’s oldest and largest animal welfare agency, helping to house and care for over 3,500 cats and dogs annually, which was an integral differentiator and value to highlight throughout the collateral.
To help promote the heart-warming work that PAGO was already doing and its updated brand, we launched a multi-platform digital, print and public relations campaign aimed at uniting Central Floridians under one common cause: furry paws. The rebrand and subsequent awareness led to 7,111 pets — more than double the annual average — being adopted in 2018, right here in Orlando.
Furthering the extension of the branding campaign, our team sponsored a PAGO art exhibit in the Appleton Awareness Gallery, to help raise awareness and funds to care for the animals. Who couldn’t fall in love with these faces?
We know how to make your company stand out and stand proud. Through design, concept, copy and whatever else your brand may require, Appleton has the experience and the expertise to do the job the right way.
“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos, Amazon
Appleton prioritizes consumer experiences so that you can prioritize your business. We help clients in the healthcare, hospitality, transportation, leisure, real estate, business, consumer and financial industries, and we are always looking for more to add to the list. If you are ready to boost your branding and take business to a new level, contact us and open the door to fresh ideas and new possibilities.
Your brand deserves a briefing, Appleton is an award-winning, full-service advertising agency in Orlando, Florida that specializes in delivering a strong, unified visual and verbal presence through branding and messaging. Appleton works with local, national and international clients to build a strong and cohesive brand that standardizes any company’s look and communications across print, web, social media and video. Your branding goals are worth a conversation: contact us at 407-246-0092 or firstname.lastname@example.org.