Finally, an F-Word That’s Good for Business
Congratulations to TBS Factoring Service! Our longstanding client of eight years is commemorating 50 years in business. We’re proud to celebrate TBS’ market longevity and scope of services with an eye-catching anniversary marketing campaign.
Founded in 1968, TBS began as Truckers Bookkeeping Service, offering permit and fuel tax reporting services. Over the years, TBS’ family of companies has grown to include a wide collection of services. These companies, from TBS Capital Funding to Foxhole Logistics, provide all the services independent trucker owner-operators need, including truck insurance, freight shipping, cash flow solutions and more.
Now, 50 years later, TBS is the go-to resource for transportation services across Oklahoma and beyond. With nationwide services, truckers are assured they’ll be treated with respect, honesty and excellence — TBS’ honored company values.
Beginning with a new 50th anniversary logo to be used on all 2018 creative, we then expanded to a full campaign featuring several distinct ads, including these two:
Featuring a burly, bearded man to appeal to TBS’ key demographics, this ad alludes to the company’s 50 years in business, demonstrating how well TBS has evolved over half a century in the market.
With tongue-in-cheek copy, this ad reveals TBS’ playful culture. This creates a human connection between the company and the audience while informing them of TBS’ five decades of experience.
Each ad, with English and Spanish translations, was designed for both print and digital use. Our print ads will distribute across six trucker-oriented magazines, from The Trucker to El Gitano.
Whether your company is a startup or 50 years strong, we’ve got the expertise to successfully market your brand. Appleton Creative is an award-winning, full-service advertising agency in Orlando, Florida that specializes in delivering a strong, unified visual and verbal presence through branding and messaging. Appleton works with local, national and international clients to build a strong and cohesive brand that standardizes any company’s look and communications across print, web, social media and video. Your branding goals are worth a conversation: contact us at 407-246-0092 or firstname.lastname@example.org.