Posts Tagged ‘design’

October 11, 2010

5 Things you need to know about Advertising

Adverts are everywhere these days. They’re so common and so ubiquitous that many of them get ignored – and yet, Google has built a huge business out of advertising on their search results.

June 9, 2010

Printing Tips

Utilize the latest in varnish and coatings that are available to add special effects. Strike through dull varnish with overall gloss coating creates the effect of offline spot dull and gloss varnish without the additional cost of extra passes on press. It also eliminates the need to “dust” the sheets after printing to reduce the feel of […]

May 5, 2010

Mailing Tips

Always design a folded self mailer so the finished fold is on the bottom. This allows one wafer on top rather then 2 on the bottom saving the customer money. When mailing a concentrated flat mailing do not fold to a letter size. By folding it down you are not only required to wafer the […]

April 14, 2010

Creative Tips

Customers prefer the look of foil over paper by 16%. Increase your response rates by using silver or hologram labels. Choice depresses response. People are already faced with the choice to respond to a direct mail piece or not, so to give them a choice of offer, a choice of premium or any other thing […]

February 19, 2010

Why Business Card Design Now?

Developing a web presence is a big priority for many of our clients in Orlando and around the country. Consequently, over the last year at Appleton Creative we’ve seen a growing percentage of interactive and web oriented projects.

February 9, 2010

Waiting and waiting and waiting for that page to load?

When working with our web clients, we often talk about load speed up front, at Appleton Creative. Recent reports seem to show that Google may be adding page-loading speed to their ranking algorithm in the not too distant future.