Pet Alliance of Greater Orlando, formerly the SPCA of Central Florida, is the go-to pet expert for more than three Florida counties, dedicated to the welfare and well-being of animals. Following a new name and logo, Appleton became the Agency of Record, conceiving and initiating a fully integrated marketing campaign for the brand’s launch. In conjunction, a comprehensive collection of advertising and public relations materials were designed to raise funds, as well as interest and awareness, and were distributed locally and nationally. Employees, volunteers and the environment were branded to match, and all collateral continues to be adopted and implemented with positive results.
