Wrap Your Mind Around This Fresh Advertising Strategy
Sometimes the key to effective advertising is making a lasting first impression. If you’re wondering what you could do to stand out with a high impact method and a low-cost approach, vehicle wraps might be your answer.
Pet Alliance Vehicle Wrap Designed by Appleton
Vehicle wraps are a refreshing way to promote your business as if it were a moving billboard. The more you drive, the more people see it. According to the Outdoor Advertising Association of America, a single vehicle wrap can get between 30,000 to 80,000 impressions per day and can target consumers not exposed to newspaper, radio and television.
Types of Vehicle Wraps
There is a wide variety of vehicle wraps, and in this article, we focus on those most commonly used. Wraps can be put on cars, trucks, RVs, buses, boats and even trailers and campers. Starting with full vehicle wraps, every inch of the vehicle is covered except the legally restricted areas, such as the windshield and mirrors. Having the entire vehicle wrapped means taking up the largest amount of ad space possible. Images and graphics can be customized based on your needs and are more likely to get the message across instantly. You can also strategically place your logo and contact information on all four sides. Either way, utilizing a clever, creative approach that is professionally designed and developed will grab attention and increase your company’s brand awareness.
Partial vehicle wraps are similar to its full wrapped counterpart, with the exception that they only cover “part” of the vehicle. Typically used as a cost-saving measure, partial vehicle wraps encompass certain sides and are strategically placed around the vehicle. These types of wraps can have the same attention-grabbing graphics as full wraps, but at a lower price point and quicker turnaround in terms of installation.
Other common members of the vehicle wrap family are custom truck and bus wraps. Trucks often represent a company and fleet they work for. Bus wraps are perfect for marketing to popular areas due to high volume foot traffic and overall public exposure. Because of their over-sized panels and extended time on roads, trucks and buses are a perfect canvas for company promotions and overall brand exposure.
Car advertising wraps are one of the more recent popular types of wraps, and companies are catching onto this new advertising style. A familiar example might be the Red Bull Mini Coopers. Completely wrapped in a Red Bull wrap design, most consumers can spot the car from far away and instantly recognize the brand. If you’re looking to do serious brand promotions, your goal might be to establish the same level of familiarity as the Red Bull Coopers.
Food for Thought
As the food truck craze spreads throughout the U.S., more and more food businesses are leaving the stationary scene and hopping on the road. Due to high levels of competition between one another, food truck owners are heading toward the purchase of full vehicle wraps, each hoping to draw hungry customers in instantaneously.
Vehicle wraps are a fresh method in promoting your brand or simply advertising your goods and services. All you need is a professional to help you design your wrap with the perfect graphics and lead you to the right people. Appleton Creative is one of the top advertising agencies in Orlando, Florida. As an award-winning, full-service agency, we work with local, national and international clients to deliver impressive ad campaigns, branding, print, web, public relations, social media and video services. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your advertising goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.
