Why Your Business Presentation Materials Matter
While presentations are an essential way to organize ideas, it takes much more than that to deliver a successful pitch. Surprisingly, Your ideas are only half the battle. One of the most important parts of any presentation is the materials you use to back up your pitch.
So what materials make a successful business presentation? First, consult with your marketing agency regarding how to utilize your ideas and bring them to life in your presentation. Your agency will then assist you in creating essential business presentation materials that are bound to stand out and win clients over. Here are a few tips that will help you succeed.
#1: Demonstrate with Platforms
When giving your business presentation, dynamic visuals that the audience can follow are crucial. Both Microsoft PowerPoint and Prezi are user-friendly slideshow programs where users can create an innovative way to display information. Prezi is used by many business professionals and has many functions. These functions include, but aren’t limited to:
- Personalized presentations with custom-branded templates
- iCloud secured which makes sharing and saving resources easier than ever
- Analytics which allow you to see what’s working and what isn’t
- Reusable designer templates which makes adding content simple
Experienced designers at your marketing agency know what it takes to combine limited copy with compelling visuals to create the perfect slideshow presentation.
#2: Utilize Videos
Show them rather than tell them. The human brain can comprehend and recall more information when it’s exposed to multi-sensory environments, such as photos and videos. Business professionals are busy, tired and have short attention spans — making it difficult to interest them throughout an entire presentation. Eighty percent of people can recall a video they viewed in the last month — use this tool to your advantage and incorporate more videos to help keep a client’s attention and win them over.
#3: Collateral
A few things that stand out to your client that are easily forgotten are tools like brochures and branded meeting materials like notepads. Brochures hold a great amount of information and give the client a way to visualize your presentation in a concise manner. Presentation brochures must be professional, organized and align with your company’s brand as well as designed to follow along with presentation. Contact information should be provided to every audience member so they can follow up with any questions or schedule another meeting. They should be neat, professional and reflect your company’s brand. Branded notepads are great to have on hand to give to clients during a presentation. This allows them to jot down important details throughout the meeting and are a great way to keep your business top of mind when a client goes to review their notes during the decision making process. All of these tools make it easy for a client to reflect on your brand and easily contact you if they’re interested.
#4: Go The Extra Mile
If your office is hosting the meeting, be sure to go the extra mile to make them feel at home. Meetings can be different every time, considering every client is different. Our senses provide direct pathways to our emotions — meaning the stronger the emotions connected to an experience are, the stronger the recall of it later will be. When preparing for your meeting be sure to provide breakfast, lunch or snacks for your audience to keep them comfortable to ensure they stay energized and focused throughout your presentation. Themed meetings show attentiveness and contribute to that “wow” factor feeling. It really is the little things that make a difference, and this is a simple and easy way to show it.
While your ideas may be stellar, the execution plays an essential role when a client decides to seal the deal. By working with your marketing agency to incorporate these business presentation materials into your pitch, you’re maximizing your chances of winning a new client.
Steal the show with your presentation materials. Not sure how? We’re here to help. Appleton is an award-winning, full-service advertising agency in Orlando, Florida that specializes in delivering a strong, unified visual and verbal presence through branding and messaging. Appleton works with local, national and international clients to build a strong and cohesive brand that standardizes any company’s look and communications across print, web, social media and video. Your branding goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.
