The Power of Video for OUC’s Internal Campaign

internal CSR video for OUC

The key to great internal marketing is highlighting your hard-working employees and the ways they contribute to your organization and the community. As part of its corporate social responsibility (CSR) platform, Orlando Utilities Commission (OUC) enlisted our professional video marketing team to create its annual employee highlight video that showcases the incredible OUC team members who go above and beyond for the community or for OUC’s customers.

The video follows the stories of numerous employees that contribute to the betterment of our society, further fostering the caring, altruistic culture at OUC. Through interview-style footage, b-roll and statistics, the CSR video displays employees sharing about the causes near and dear to their hearts and recounting their generous acts for organizations such as United Way, Habitat for Humanity and Second Harvest Food Bank. The video conveys the message that OUC truly cares — not only about its employees but also the causes they care about. OUC clearly understands the importance of corporate social responsibility and ties it in perfectly to employee engagement. Throughout the years, we have created numerous videos for OUC, helping the company tell its story through video marketing. From hurricane preparation tips to its lineman competition, we’ve helped OUC highlight the many facets of the company with compelling videos for its external and internal target audiences.

Your business has a story; tell it through video. Let us capture it. Appleton Creative is an award-winning, full-service video and film production studio located in Orlando, Florida. Appleton works with local, national and international clients to deliver compelling visual stories that speak to audiences in the most influential way — through their emotions. Your video and film production goals are worth a conversation: contact us at 407-246-0092 or

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