Showcasing Seven Stellar Projects of 2017
As we start off 2018 strong, we’re revisiting our successful projects of 2017. From websites and digital marketing to video and print, see the captivating, compelling and effective projects in some of our best marketing campaigns of 2017.
As a Woman Business Enterprise, we take great pride in working with Orange Appeal, Central Florida’s premier lifestyle magazine for women. A longtime partner of this magazine, we’ve worked with the publication on numerous projects, including its previous website, and we were happy to revisit our designs and upgrade the new, modernized Orange Appeal site.
To capture the growing market of educated, professional women in Orlando, we collaborated with Orange Appeal to design a new website that utilizes an online magazine format. Offering brand recognition and ease of use for readers, we ensured several objectives were completed, including easy access to information about Central Florida events, opportunities to read Orange Appeal digitally and the full integration of Orange Appeal, Interior Appeal and the Orlando’s Women Conference onto one site.
Seaside National Bank & Trust
We were excited to work with Seaside National Bank & Trust, a longtime client of ours, on a new website for the banking, insurance and wealth management company. With a focus on financial expertise and first-class, high-touch client service, Seaside’s new website had to reflect the highest level of dedication to the consumer. That’s why we created a sophisticated, intuitive website that showcases actual clients and testimonials. Seaside’s wide-ranging services were also segmented, resulting in streamlined communication of the individual benefits provided to customers.
Central Florida Sports Commission
Central Florida Sports Commission’s (CFSC) new marketing piece was a slam dunk. For more than 25 years, CFSC has brought some of the largest sporting events to Central Florida, bringing with it opportunities for economic and social growth. To showcase CFSC, we created a promotional brochure as a tribute to the organization’s significance to the region. This brochure features a timeline that reflects the group’s impressive history and statistics emphasizing the significance of CFSC in Central Florida.
The TBS Factoring Service family of companies has been a part of our family for over 500 projects during the past few years. In 2017, we helped welcome and brand a new addition to the company: Foxhole Logistics. Using advanced technologies, this freight logistics company helps truckers select the best equipment and routes for their work.
To create effective and memorable branding for Foxhole logistics, we set to work creating its logo, a reference to the company’s namesake. Going further, we designed and implemented Foxhole Logistics’ website, trade show displays, videos and promotional collateral.
Orlando Regional REALTOR® Association
Comprised of almost 12,000 brokers, appraisers, property managers and more, the Orlando Regional REALTOR® Association (ORRA) has an extensive membership network of certified real estate professionals ready to help home buyers, sellers and the public find the results they need. This was the focus of one of our best marketing campaigns of 2017.
Utilizing multiple avenues in both traditional and digital channels, we created targeted messaging and creative to reach consumers looking to buy a home, homeowners looking to sell and the general public who should be aware of all ORRA’s benefits. Implementing billboards, radio, on-demand TV commercials, print ads, including a cover feature and spread in Central Florida Lifestyle, as well as pay-per-click and paid social media campaigns, we reached tens of thousands of prospective home buyers and sellers.
With eight delicious restaurant chains in operation, Darden Restaurants is always a treat to collaborate with. In 2017, we had the opportunity to design multiple gift cards for the company for both everyday use and specialty holiday themes.
With the acquisition of Cheddar’s Scratch Kitchen, Darden required an updated “everyday” gift card line. Creating a cohesive design while maintaining each restaurant’s unique branding was an important distinction to incorporate. The result was so well received that Darden even ordered prize wheel gift card containers to compliment the gift cards’ design.
For the 2017 holiday season, we created designs for Christmas, Hanukkah and the holidays in general. This collection featured symbols and colors of the season, including snowflakes, presents, menorahs and other festive themes. In addition to the gift card designs, we created matching greeting cards and Darden employee Thank You cards.
As a video production company, we have a wealth of experience writing, directing and editing corporate videos, promotional films and commercials. This past year, we worked with Massey Services, Inc. to create commercials that ran across the southern U.S. region. As a pest prevention, termite protection and landscape beautification company, Massey needed to promote its skill in long-term client relationships, as well as its mission to provide environmentally responsible services.
Filmed at different locations around Central Florida, this campaign of three commercials featured actors and messaging to suit Massey’s target demographics while offering a compelling narrative. Aired in six states, including Florida, Georgia, Louisiana, South Carolina, Texas and Oklahoma, the commercials demonstrate Massey Services’ longstanding commitment to quality care.
It’s a new year, do you need a new marketing agency? Appleton Creative is an award-winning, full-service Orlando advertising agency that works with local, national and international clients to deliver impressive ad campaigns, branding, print, web, public relations, social media and video services. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your advertising goals are worth a conversation: contact us at 407-246-0092 or email@example.com.