Website & App Development

Company websites help define your brand to the 97% of consumers who search for local businesses online. The internet is an open-share, mobile-first environment where consumers expect information to be easily accessible and available in creative ways. According to recent studies, 50-60% of searches are conducted on mobile devices, and with an average close rate of 14.6% for search engine optimization (SEO) leads, targeting customers in the right places establishes higher quality leads. Once your search rankings draw in consumers, web developers specialize in formatting and designing websites to keep them there with every user in mind.

Services Include:

  • Responsive Websites
  • UX/UI Strategy + Integration
  • E-commerce
  • Search Engine Optimization (SEO)
  • Landing Pages
  • Online Databases
  • Client Portals
  • Custom Analytics & Reporting
  • Touch Screen Design
  • App Development


Our Areas of Expertise Include:

Responsive Websites

Responsive web design delivers visually appealing and functional content to any device, regardless of screen size. At Appleton, we create custom websites that are built specifically for your company and for the platforms your audience is viewing your site on. We take into consideration your brand and the unique functionality needed to allow your company to stand out among a sea of outdated and broken websites.

UX/UI Strategy + Integration

UX design means user experience design, referring to the process of enhancing the user’s satisfaction and loyalty by ensuring your website or app is easy-to-use, user-friendly and pleasing. UI stands for user interface design, and this refers to the way your site or app looks, feels and interacts with it. With both UX and UI strategy and integration, it’s crucial to perform in-depth research, wireframing, testing and tracking. Our experienced designers and developers are well-versed in UX/UI methodologies and best practices, and they have the skills and knowledge needed to create a well-rounded, optimal website and app for all users.


Research shows that 21-40% of a business’ contributions directly result from e-commerce. Ignoring the ability to sell online means missing out on at least 25% of your possible sales. We can help your brand establish an online shopping platform for your business, which will allow you to serve customers at all hours of the day, across all platforms and beyond all geographic constraints. E-commerce features can be retrofitted to existing sites or built from scratch for websites in development.

Online Databases

For companies with users that need access to information, online databases are an optimal solution. Built with the ability for users to frequently and easily add or edit content, we’ve designed online databases that act as digital catalogues for users to reference and effortlessly find information. Having an online database allows users to experience ease and simplicity, which helps improve brand likability.

Client Portals

Client portals are developed for organizations with an involved member base and sensitive information necessary for password protection. Private websites like these give users the ability to access secure content through unique IDs and log in from remote locations via a multi-page, user-friendly threshold. Appleton creates safe client portals that give users a worry-free sense of security.

Landing Pages

Visited by users who are at a specified step in the marketing funnel, landing pages offer high-level content on a precise topic or business segment. We create customized, specialized landing pages for your company that are designed to present one clear call-to-action and result in higher conversion rates than a company’s full-service website.

Custom Analytics + Reporting

More than 75% of businesses use data analytics in their everyday decision-making processes, but there’s no guarantee they’re the right decisions. Experts with deep understanding of the details on these analytics can better adapt to situations and outline a course of action to effectively achieve your goals. The more analytics and time there are to gather them, the better the understanding we can gain and use to predict future customer behaviors, trends and outcomes. That’s why we dedicate the time and effort to create custom analytics and reports for your business.

Touch Screen Design

Touch screen design requires multiple facets that go hand-in-hand with user experience and user interface. Things to consider include hand movement, eye scanning, privacy, flow and more. To craft an optimal touch screen design, we have talented designers and programmers highly familiar with large format screen functionality.

App Development

Not all apps are designed or built the same way. Experienced developers must do in-depth research before deciding what type of app to develop, what platform to develop it for, how much security it needs and much more. In addition, the key to a great app is testing, testing and more testing. Our team of developers and strategists take all of the necessary steps required to ensure the apps we create are smooth-functioning and user-friendly.