Did you know that 89% percent of consumer purchase decisions, and 71% of business, started with a search engine? It’s difficult to escape or even ignore the impact online marketing has on a business. Search Engine Optimization (SEO) continues to evolve at a rapid pace. Mobile and social habits have changed how we use the […]

(Part three of this series on SEO can be found here.) Previously, we took a look at Pay Per Click (PPC) marketing. But how does it compare to organic SEO? Organic SEO vs Pay Per Click Organic SEO PPC Advertising • Costs Associated with Content Creation • Geographic, Device, and Additional Targeting • Slow to Build Traffic • Near-Instant Traffic • Difficult […]

(Part two of this series on SEO can be found here.) Last week, we took a look at Organic SEO. Today, we’ll be focusing on PPC ads. Pay Per Click (PPC) Advertising:  What Is It? PPC Advertising can refer to several ad networks: Google, Bing, Facebook, LinkedIn, to name a few. We’ll just be talking […]

(Part one of this series on SEO can be found here.) Last week, we discussed the importance of setting strong goals for your search engine optimization plan. Now, it’s time to examine some of the tactics that can be used to achieve your SEO goals. Organic SEO: What Is It? Organic search engine optimization is […]

We’ll be spending the next few weeks looking at the SEO process, hoping to remove a little of the mystery and focus on what’s important to a business-owner or marketing team. Some of the topics we’ll discuss are: What’s the SEO process? Organic SEO & Pay Per Click (PPC): How they work and when to […]

PPC Advertising can be a very effective means to promote an online business website. However, not everyone can use PPC advertising effectively. Discussed in this article are a number of tips to help you ensure success with your PPC advertising campaign.

There are experts everywhere now! You can find a health expert, a culinary expert, a rat trapping expert and of course, an SEO expert online. With so many so called experts lurking out there, how do you know who to trust and who to listen to? We’ve taken the liberty of listing some ‘disinformation’ that should prompt you to run the other way when dealing with an alleged self proclaimed ’SEO expert’.