SPCA of Central Florida Names Appleton Creative Agency of Record

FOR IMMEDIATE RELEASE

SPCA OF CENTRAL FLORIDA NAMES APPLETON CREATIVE AGENCY OF RECORD

Appleton Creative Takes Over Public Relations and Advertising for the SPCA’s New Direction.

Orlando, FL. – April 16, 2014 – SPCA of Central Florida, the oldest and largest animal welfare organization serving the Greater Orlando area, has selected Appleton Creative as their Agency of Record.

The scope of work includes producing campaign and promotional materials, managing public relations initiatives, directing social media and video production and launching the previously designed name, logo and tagline.

“The SPCA of Central Florida was looking for a partner with a strong creative background and familiarity with leading clients to success,” said Kerri Burns, SPCA of Central Florida’s Executive Director. “Appleton Creative showcases expertise in the industry, and we are proud to be naming them our Agency of Record.”

The immediate focus of the partnership will be on the unveiling and community rollout of the SPCA’s new direction. “We look forward to taking the SPCA of Central Florida to greater heights and help make a difference,” said Diana LaRue, Creative Director and Principal at Appleton Creative.

The new name and marketing campaign will be revealed to the public on Friday, May 9, 2014 during the Humane Heroes Luncheon at the Alfond Inn. The new direction will position the SPCA of Central Florida as Greater Orlando’s best resource and highlight their progressive role in maintaining the health of its community.

About the SPCA of Central Florida

Founded in 1937, more than 14,000 homeless dogs and cats will turn to the SPCA of Central Florida for caring, compassion and hope through our animal shelters this year. Highly skilled veterinarians help and heal an additional 45,000 animals in the SPCA’s veterinary clinics. The SPCA provides shelter for animals in crisis, disaster response efforts, and “Meals on Wheels” for dogs and cats in need, helping thousands more animals each year. The SPCA’s programs are supported entirely by donations from the communities that served. No funding is received from national organizations like the ASPCA. For more information about the SPCA of Central Florida visit www.orlandopets.org.

About Appleton Creative

Appleton Creative is an award-winning, full-service advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to provide marketing strategies through print, web, social media and video production – all in-house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your marketing goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.

SPCA of Central Florida Contact:

Kerri Burns

Executive Director

2727 Conroy Road

Orlando, Florida 32839

407-248-1747

kerri@orlandopets.org

Appleton Creative Contact:

Amy Wise

Appleton Creative

539 Delaney Avenue

Orlando, Florida 32801