John Michael Exquisite Weddings and Catering Names Appleton Creative Agency of Record

John Michael wedding



Appleton Creative Heads Up Rebrand, Launch, Public Relations and Digital Media

Orlando, FL. – July 23, 2014 – John Michael Exquisite Weddings and Catering, a company dedicated to creating once-in-a-lifetime experiences for couples in the Central Florida area, has selected Appleton Creative as its Agency of Record.

John Michael Exquisite Weddings and Catering is a veteran in the Central Florida wedding and catering industry, serving over 1,500 clients for more than 20 years. Well-versed in same-sex weddings, it is renowned and distinguished in the gay community, as well. Owner Michael Thomas helped found The Wedding Alliance, a local organization that provides resources to all members of the LGBT+ wedding community. The Wedding Alliance has proudly paired with John Michael, differentiating themselves as frontrunners in same-sex wedding planning.

To help educate the public on John Michael’s experience and expertise, Appleton will redesign and launch a new logo for the company. The rebranding will include producing campaign and promotional materials and managing its public relations initiatives. Appleton Creative will also be handling all digital media content for John Michael.

“We were looking to partner with an agency that would best portray our skills and identify us as a premier wedding planning company in the community,” said Michael Thomas, owner of John Michael Exquisite Weddings and Catering. “Appleton Creative has proven to be a leader in Central Florida advertising, and we are excited to name them our Agency of Record.”

The immediate focus of the partnership will be in revealing and exposing the public to John Michael’s refreshed brand. The new logo and tagline better reflect John Michael’s new focus as it moves from planning and catering weddings and special events to a concentration on weddings, both gay and straight. In order to evolve with its changing clientele, Appleton Creative modified John Michael’s brand image and tagline to better fit the niche market. The next steps in the partnership include the redesign of its e-newsletter and website.

“We look forward to working together with John Michael Exquisite Weddings and Catering to redefine their business approach and introduce them as a newly refined wedding planning agency,” said Diana LaRue, President at Appleton Creative.

About John Michael Exquisite Weddings and Catering

Since 1995, John Michael Exquisite Weddings and Catering has been dedicated to delivering outstanding service, exceptional food and incomparable attention to detail for all of your wedding needs. Our impeccable reputation has been built from serving hundreds of happy couples and their families through creating custom packages that exceed your wildest expectations. We welcome you to become one of our many satisfied clients. Contact us at 407-894-6671 or visit

About Appleton Creative

Appleton Creative is an award-winning, full-service advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to provide marketing strategies through print, web, social media and video production – all in-house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your marketing goals are worth a conversation: contact us at 407-246-0092 or

John Michael Exquisite Weddings and Catering Contact:

Charlene Arroyo

John Michael Exquisite Weddings and Catering

627 Virginia Drive

Orlando, FL 32801


Appleton Creative Contact:

Amy Wise

Appleton Creative

539 Delaney Avenue

Orlando, Florida 32801

407-246-0092 7#


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