It’s PB&J Time: Which Wich Makes Headlines in Entrepreneur Magazine

Entrepreneur magazine and which wich pbj video still

There’s nothing like the simplicity of a peanut butter and jelly sandwich to bring you back to the good old days, and there’s nothing like one million sandwiches a year to bring happiness to those in need. Project PB&J, an initiative by sandwich franchise and Appleton Creative client, Which Wich, was created as an innovative way to give back to the community. For every purchase of a PB&J, Which Wich is donating a sandwich to one local and one global charity. Appleton Creative had the privilege of filming Project PB&J’s campaign video, which is being utilized in their media and public relations efforts. Now, the franchise is making media headlines and reaching nationwide exposure in the latest issue of Entrepreneur Magazine.

Which Wich founder Jeff Sinelli was featured in the full-page franchisor spotlight and interview. He explained how Project PB&J came to be: “The thing that tore my heart and guts out about donating money was that after we wrote a check, there was a sense of emptiness. There was no connection to where it was going,” says Sinelli. One thing is certain: there is no uncertainty when it comes to the sandwiches made and donated with love by the Which Wich family. The company plans to see major growth in 2015 and hopes to continue having fun while giving back.

We are proud to be a part of the success of our clients and are excited to see them grow. To read all about how Which Wich is making superior sandwiches and making the world a better place, pick up the March 2015 issue of Entrepreneur.

Bring the sweet taste of success to your business. Appleton Creative is an award-winning, full-service advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to provide marketing strategies through print, web, social media and video productionall in-house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your marketing goals are worth a conversation: contact us at 407-246-0092 or

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