CREW Reveals Surprise Redesign at Annual Awards Gala

CREW logo redesign old/new

This past Thursday, Commercial Real Estate Women (CREW) Orlando hosted their Celebration of Champions Annual Awards Gala. CREW gives members the opportunity to meet with industry leaders and is comprised of over 8,000 experienced real estate professionals. The evening was dedicated to celebrating and honoring women in their field for the dedication to professional excellence.

Appleton Creative redesigned CREW’s logo to create a more modern and captivating look. Appleton’s principal, Diana LaRue, is a proud member of CREW. LaRue along with Appleton’s communications coordinator, Erin Pearlman, attended the gala and presented the logo. Downtown Orlando’s buildings are represented in the logo’s rectangles, which also convey a sense of unity and stability. The redesign maintains a sophisticated aesthetic while portraying the light-hearted personality of CREW.  A simplistic color palette composed of ocean blues and turquoises express feelings of calm and balance as well as communication, which is an important part of CREW’s mission.

CREW is comprised of over 70 local organizations throughout the United States and Canada. The association attracts the most powerful and influential female professionals in the real estate industry. CREW Orlando membership diversity provides leadership skills, structure and industry expertise to serve its members and community in Central Florida. CREW Orlando’s focus is to create relationships through various events to further personal and professional growth for women.

Capture your audience with inspiring design. Appleton Creative is an award-winning, full-service advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to provide marketing strategies through print, web, social media and video productionall in-house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your marketing goals are worth a conversation: contact us at 407-246-0092 or

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