Effective Digital Marketing You Can Bank On

As a well-established client of Appleton, Seaside Bank and Trust tasked us with the mission to create an extensive digital marketing campaign. With the goal of boosting brand awareness, increasing the website’s click-through rate and impressions and targeting new prospective banking clients, Seaside knew it needed to partner with an experienced digital marketing agency like Appleton.

Before the campaign’s commencement, our team arranged a discovery meeting and creative brainstorming session to determine the goals of messaging, design, and overall direction. We dove deep into the essence of the Seaside brand to communicate all of the benefits offered, in addition to banking. We thought, what does the Seaside team provide that no other bank does? The answer: a personalized experience for clients. In view of this, our team came up with the slogan “we go beyond banking.” It’s the perfect way to describe the Seaside difference, promise and approach.  

For nine months, we targeted central, coastal and south Florida residents with various banner ads, search-based text ads and responsive display ads to drive traffic to landing pages that introduced Seaside and its “better banking” approach. From financial services to wealth management, Seaside’s client-focused approach has created an experience link no other. And with the help of a strategic digital marketing campaign, the brand was able to share this promise with potential clients.  

During the campaign period, our team of creatives designed and produced copy for multiple digital ads, including GIFs, and programmed landing pages. The Seaside messaging successfully represented the brand and team of trustworthy financial advisors. The team at Seaside aspired to instill confidence and security to visitors and reveal its bankers are one-of-a-kind. With this idea in mind, our team brainstormed what we believed would best tell its brand values.  

The idea of better banking shows that Seaside goes the extra mile for its clients and strive for that individualized connection, so much so that its advisors know the names of clients’ pets. With multiple themes in place, we soon discovered the ads with pet imagery had generated higher click-through rates than the others. When coming up with the pet messaging, our team thought about how Seaside goes beyond banking. Unlike most, the Seaside team gets to know its clients on a deeper level.

     

The successful campaign concluded with:

  • Nearly 35 million impressions
  • 58K clicks to the Seaside website
  • 84% user growth YoY
  • 97% session growth YoY
  • 16% pageview growth YoY

Are you looking to boost your brand digitally? Appleton is an award-winning, full-service digital marketing and advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to deliver custom content, persuasive online ads and expertly crafted campaigns. By implementing valuable and shareable digital content strategies, Appleton can create the perfect social and digital marketing experience for your brand and audience. Your Internet advertising goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.

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