Zestt Organics Uses Video to Connect Product and Mission
Video marketing plays a powerful tool in connecting brands, their missions and their audience, and zestt organics showcases how video marketing brings all of those elements together. The fashion and lifestyle company has a mission to bring sustainably, ethically sourced cotton into the mainstream. Rather than using the heavily processed cotton other fast-fashion brands use, co-founders Benita Goldblatt and Jess Diehl decided to invest in cotton that’s safer for the environment and the consumer.
As a popular form of emerging corporate social responsibility, sustainable clothing means more than just cleaner working facilities. zestt organics goes out of its way to ensure its products are well-sourced from seed to factory. The company also understands that not all organic labels are created equal. That’s why they ensure each product from their line meet GOTS standards — the highest third-party standards for organic production and the most stringent standard for organic cotton in the world.
To support the zestt organics mission, Appleton’s video team crafted visual content that explained the why and how behind the brand. We created brand video clips of models showcasing the company’s latest designs that could be used as B-roll footage or standalone product video. We realized the power of video in explaining the mission of zestt organics, so we conducted an interview with Benita and Jess. They could use this video across social media or in promotional video content to help explain their mission in a direct way to their target audience.
The Appleton video team then combined these assets into a stunning brand video that both showcases the carefully crafted products and explains the importance of zestt organic’s brand mission. The final product showcases the throws, travel wear and kids clothing they’re known for while unpacking the larger goals of sustainable, ethical and healthy cotton and clothing production.
With quality video to connect a brand mission with its audience, zestt organics is on its way to expanding its sales and making a meaningful impact on the world of fashion. Want to see how video content can grow your business? Let our skilled video team bring your products to life. Appleton is an award-winning, full-service advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to provide marketing strategies through print, web, social media and video production — all in-house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your marketing goals are worth a conversation: contact us at 407-246-0092 or firstname.lastname@example.org.