The Victory Cup Initiative: Raising the Stakes in Fundraising

The Victory Cup Initiative is the ultimate goodwill event. With the goal of tapping into resources for Central Florida nonprofits, Victory Cup is placing these organizations into a room with Orlando’s most philanthropic companies. And the gains aren’t small. Determined by the audience during the event, one winner will leave with $20,000. That’s why, as you can imagine, the branding for the event had to be as innovative as the idea, and Appleton jumped at the challenge.

Presented by Vann Strategies, the Victory Cup Initiative is a revolutionary event that is equipping 10 local nonprofits with the opportunity to tell their stories. Taking place on Thursday, February 4, 2016 at the Winter Park Community Center, the audience will vote to determine the first, second and third place winners, who will receive grand prizes of $20,000, $10,000 and $5,000 respectively. All remaining organizations will be awarded a $1,000 participation grant, guaranteeing that everyone leaves a winner. The selected philanthropies will be treated to a storytelling workshop led by Rick Stone, and event attendees will enjoy Orlando Sentinel columnist Scott Maxwell as emcee.

Appleton is proud to be a title sponsor of the Victory Cup Initiative. Since day one, Appleton has helped bring the Victory Cup Initiative to life. The name is meant to inspire philanthropy and goodwill, along with different elements in the logo. The number six, for example, is said to represent qualities such as harmony, balance, sincerity and truth, all virtues of nonprofits and humanitarians. The hexagon itself has meaning, as hexagons are known as portals of energy, therefore perfectly complementing the high energy event and brand. To carry the brand’s intensity, Appleton designed a contemporary one-page scrolling website for nonprofits, attendees and sponsors to rely on for information. The responsive site boasts all the details about the event and encompasses the colorful palette designed for the brand.

Does your event have prizeworthy branding? Appleton Creative is an award-winning, full-service advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to provide marketing strategies through print, web, social media and video production – all in-house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your marketing goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.

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