The Science of Sight: Why Infographics Work

The Science of Sight: Why Infographics Work badge

Visually compelling, easily understood and concisely informative, infographics are a great way to reach your audience. An infographic is a visual representation of information or data, and the design possibilities are endless. With an infographic, you can present anything to your audience, from analytics to office antics, in a way that is both appealing and effective.

Appleton Creative is no stranger to the infographic. From digital data to holidays to local resources, our team has created spreadable visuals that engage audiences and convey messages that last. Using infographics, we have propelled our posts and reached a more widespread audience. In general, audiences are 30 times more likely to read an infographic than a purely textural article. At Appleton, each infographic we’ve posted reaches at least 35% more users on Facebook than our statuses, and our level of engagement doubles what we receive for average photo posts.

What is it about infographics that makes them so successful? Humans need to be captivated to pay attention. In fact, we crave visual cues in order to sort out the mass amounts of information we’re presented with daily. But don’t just take our word for it. Here are the key facts behind the effectiveness of infographics:

It’s a colorful world: Colors increase willingness to read by 80%.

Love at first sight: It only takes you 1/10 of a second to understand a visual scene.

Picture perfect: Directions that include visuals are 323% more effective than those with just text.

Always on your mind: People remember 80% of what they see, as opposed to 20% of what they read.

What are you waiting for? The perfect social media marketing tool is right at your fingertips. Appleton Creative is an award-winning, full-service advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to provide marketing strategies through print, web, social media and video production – all in-house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your marketing goals are worth a conversation: contact us at 407-246-0092 or


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