The Next Big Thing: 3D Printing

We’ve noticed the trend of 3D movies sweeping theaters across the country, but there’s another 3D technology worth keeping an eye on. 3D printing, also known as Additive Manufacturing, is the process of making three-dimensional solid objects from a digital model. It’s rumored to be the biggest revolution in advertising since the development of the Internet. Written below are the ins-and-outs of this innovative process, so you’re in the know before it becomes mainstream.

The Review, a Colorado publication, details how 3D printing works. It uses an additive process, meaning an object is created by laying down successive layers of material. While this may not seem so state-of-the-art, consider that traditional techniques use the subtractive process, relying on the removal of material. This not only means we are saving material, but the process is more entertaining and exciting.

What can you build with this fancy new technology? Anything, the possibilities of 3D printing are endless. It could be used to design and print 3D promotional giveaways, design animated displays or print custom products. 3D printing gives you the ability to deliver truly unique and physical brand experiences. In the meekest of uses, it can print office supplies.

Brands worldwide are utilizing this technology; Coca-Cola, Nokia and Volkswagen use 3D printing to help with consumer interaction. And now, the technology is at your fingertips; Adobe has recently added 3D printing tools to Photoshop.

Here at Appleton Creative, we’re ahead of the curve! We featured a 3D printer at our Brain Crush party last July. DeltaMaker came in and printed a green apple, for Appleton Creative, in 3D. In just under an hour, we had a perfect replica of the apple seen all over our office. The clients and friends at our party were fascinated with the technology in action. We’re constantly thinking of new and exciting ways we can put the technology to use.

Would you like to utilize 3D printing for your business? Appleton Creative is an award-winning, full-service advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to provide marketing strategies through print, web, social media and video production – all in-house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your marketing goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.