The Comfort of PB&J

Which Wich Project PB&J

In December of 2003, the first Which Wich opened in Dallas, Texas. Since then, over 300 have opened nationwide with two locations in Orlando. According to their mantra: “Some want to make superior sandwiches. Some want to make the world a better place. We want to do both.” In conjunction with superior sandwiches, Which Wich is known for creating positive vibes in every shop. The five vibes Smile, Love, Voice, Peace and Global, are the bread and butter of Which Wich’s values. Founder Jeff Sinelli even has the title of Chief Vibe Officer. Their unique ordering system combined with the five vibes make Which Wich a hero in the sandwich field.

Which Wich is also responsible for starting Project PB&J, an initiative to provide the homeless, hungry and desperate with the comforting taste of a peanut butter and jelly sandwich. Last November, Appleton Creative had the privilege of filming Project PB&J’s campaign in Seattle. Over 1,000 sandwiches were assembled, loaded in vans and then distributed. Members of the Project PB&J team personally delivered the sandwiches to individuals in need and known homeless communities. “It was a powerful experience,” says Mike Speltz, Appleton’s videographer on the scene.

With the footage captured Appleton Creative is excited to help bring awareness to, and support for, Project PB&J. With nationwide reach, Which Wich aims to implement Project PB&J in every community they’re located and Appleton is proud to assist.

Want to raise awareness for your cause? Appleton Creative is an award-winning, full-service advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to provide marketing strategies through print, web, social media and video productionall in-house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your marketing goals are worth a conversation: contact us at 407-246-0092 or

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