The Art of Video: Showcasing Christian Service Center’s Commitment to Orlando

The fusion of creativity and purpose-driven marketing strategy has the ability to spark transformative change. When we were tasked with creating the videos to be featured at Christian Service Center’s annual banquet, this was our overarching goal. Christian Service Center is a nonprofit organization that prevents homelessness, fights poverty and fosters self-sufficiency for families and individuals in need throughout Central Florida. It attends to these important issues with a comprehensive range of services, addressing physical, emotional and spiritual needs.

Every year, Christian Service Center holds a banquet to cultivate support and raise money for its efforts. 2023 was the first year this event included the Christian Service Center Awards, meant to recognize selfless work in the community and inspire others into similar action. Appleton produced four videos for the event, one to introduce Christian Service Center’s mission and impact, and three to highlight the award recipients. At the core of this collaboration lies Appleton’s commitment to supporting nonprofits through creative marketing solutions.

As with all video marketing projects, we used our unique approach and created everything in house — from initial concepts to final touches. With a mission as important as Christian Service Center’s, it was necessary for our team to truly capture and accurately portray the work the organization does and the impact it has on the community. We decided that storytelling was the absolute best way to do this, which was achieved through testimonials, interviews and intentional editing. Take a look at the final products to see how we brought Christian Service Center’s essence to life.

2023 Christian Service Center Banquet Video

The first video shown at the banquet introduced Christian Service Center’s mission, work and impact through an authentic lens. To achieve this, we interviewed recipients of the organization’s services, case managers and leadership. Our video team let their stories speak for themselves, but emphasized key moments and created a cohesive narrative with creative, strategic editing.

2023 Christian Service Center Award Recipient Videos

With this banquet being the first to include the Christian Service Center Awards, we made sure the videos highlighting the winners were memorable and inspiring. There were three award categories: Youth Service, Outstanding Volunteer and Group Service.

Christian Service Center’s Youth Service Award recognizes an individual under age 24 devoted to selfless service, which was given to Alexa Bishop at the 2023 ceremony. Our team captured authentic moments of Bishop in her element, volunteering with children at Eight Waves. Watch the video to see the full story.

Jennifer Hilaire was honored with the Outstanding Volunteer Award for her work with The Desire Foundation. Stemming from her own individual dedication to serving the community, she now has a volunteer-based nonprofit organization that addresses critical needs on a larger scale. Check out the video to learn more about Hilaire’s story and how we portrayed it to the banquet’s audience.

The Group Service Award was given to Church on the Drive, an organization doing important work to help the Central Florida community. The video emphasizes how passionate the group is about these efforts and gave the audience a personable glimpse into its different initiatives. Watch it in full here.

As this collaboration with Christian Service Center came to a close, our team felt fulfilled by getting the chance to further the organization’s mission with purpose-driven marketing. Through the lens of this video series, we’ve witnessed dedication, compassion and integrity in action. The success of this venture isn’t just measured in views or engagement; it’s reflected in the tangible impact on the nonprofit’s cause. Looking to the future, Appleton anticipates the continued opportunity to champion nonprofits, utilizing our expertise to craft compelling narratives that drive meaningful change.

If you feel compelled to contribute to Christian Service Center’s cause, follow this link to learn about how you can help.

We’re committed to impactful, creative storytelling through whichever medium you see fit. Appleton is an award-winning, full-service Orlando advertising agency that works with local, national and international clients to deliver impressive ad campaigns, branding, print, web, public relations, social media and video services — all in-house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your advertising goals are worth a conversation: contact us at 407-537-6352 or info@appletoncreative.com.