The 2022 Special Olympics USA Games Uses Video to Spark Emotion

The Special Olympics has established a global movement with the mission to encourage the power of acceptance, inclusion and opportunity of all people. They provide sports training and competition in over 30 Olympic-type sports, from swimming to tennis to powerlifting. Their athletes come from all over the world and compete as young as 8 years old.

Since 2018, Special Olympics has had:

  • 7 million participants
  • 379,874 certified coaches
  • 740+ sports partnerships
  • Over 1 million volunteers
  • Over 150,000 healthy athlete screenings

The 2022 Special Olympics USA Games will be held at Walt Disney World, Orlando Florida. The athletes are strong, confident and work hard to get a chance to compete at the Special Olympics Games. They prove that people with disabilities can play on the same field as those without intellectual disabilities.

The new 2022 Special Olympics logo, announced in August 2019 at the ESPN Wide World of Sports Complex, was inspired and designed by nine Special Olympics athletes themselves. The logo is a unified version of all the designs that represents the combined passions for sports and art. The inspirational story behind the athletes make this logo as meaningful and admired as the games themselves.

Our video team, inspired by the athletes, set out to showcase the best version of the games and its players. We wanted to show viewers that these athletes bring the same emotion to the competition as those in the Olympic Games. This 1.5-minute video focusing on the athlete’s greatest moments, as well as the creation and reveal of the new 2022 Special Olympic USA Games logo, did just that.

This video, an emotion-driven teaser for the games, has been shared on the 2022 Special Olympics USA Games’ social media platforms with thousands of views on YouTube. Video marketing is a great way to showcase your events. A trailer or teaser will grab viewers’ attention, generating engagement and awareness.

From event teasers to brand videos, we can help you with your video needs! Appleton is an award-winning, full-service video and film production studio located in Orlando, Florida. Appleton works with local, national and international clients to deliver compelling visual stories that speak to audiences in the most influential way — through their emotions. Your video and film production goals are worth a conversation: contact us at 407-246-0092 or

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