Telling Your Story in a Digital World

Everyone loves a good story. Now more than ever, compelling storytelling is one of the most influential ways to reach audiences of various demographics. According to Psychology Today, MRI neuro-imagery shows that when evaluating brands, consumers primarily use feelings rather than information. What better way is there to tap into your audience’s emotions and immerse them in your brand than with a great story?

Last year, we told you how important it is to turn your video into a story. Mike Speltz, VP of Appleton Creative’s Video Department, stresses the importance of good storytelling and incorporating emotional content to craft something meaningful. Using a combination of video, images and sounds to establish your brand is a good starting place, but blending sentimental and relatable stories into your marketing strategy will captivate your audience within seconds.

Take Nike, a digital storytelling legend when it comes to its brand image. In this viral video featuring LeBron James, LeBron engages his Cleveland Cavaliers teammates into a huddle before their game. The video progresses until the entire nation of Cleveland fans is gathered in a huddle, chanting along with LeBron. The black and white cinematography and energetic scriptwriting allow the viewer to understand the importance of fan-inclusion as an essential element to the team’s success. With more than four million views on YouTube, Nike knows how to utilize the powers of digital storytelling to develop a powerful brand image.

Nike is just one example. There are numerous brands tipping the scales with digital storytelling, including Google Chrome with its “Dear Sophie” video and Dove with its “Dove Real Beauty Sketches.” As a company, your story will engage viewers with your brand on a personal level and make them a part of the emotion you evoke. They’ll relate to your story, latch onto it and follow it to the end. Let your company’s experiences lead your marketing efforts through digital storytelling.

Every company and product has a story. We can help you tell yours. Appleton Creative is an award-winning, full-service advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to provide marketing strategies through print, web, social media and video production – all in-house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your marketing goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.

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