Tell Your Story Through Transmedia Storytelling
As we all know, storytelling is the key to successful advertising. What can make storytelling even more powerful is when companies push the same idea across multiple platforms. To achieve this, companies have been implementing an influential technique called transmedia storytelling. With transmedia storytelling, companies have the capability to connect a story through multiple mediums such as video, blogs, print, social media, etc. Once you discover the deep connection you can create with audiences, you might realize this approach is just what your company needs.
Implementing Transmedia Storytelling
As briefly described, transmedia storytelling is the ability to tell a story through different mediums. In advertising, you’re creating an attachment between the audience and the story, which inevitably connects them to the product or message you’re promoting. An example of this would be the car insurance brand Progressive. The company invented the character, Flo, back in 2008 and since then, she has become a major success. She’s featured in all of their commercials and even has products made after her.
In order to keep your audience’s interest, create something that you can expand through multiple platforms, whether that’s through print or digital mediums. The possibilities are endless when companies use this technique. Depending on what idea you’re pushing to consumers, you can pick whichever areas in advertising seem best for you. Just keep in mind that it’s always beneficial to focus on areas that you think will most resonate with your audience.
Why It’s Important
Transmedia storytelling offers companies the unique opportunity to engage with consumers across multiple platforms while pushing the same message. The biggest perk of utilizing this technique is the deep connection companies can form with their followers. This is because people yearn for more impactful messages in advertising. For instance, 92% of consumers prefer when brands create story-driven advertisements. Transmedia storytelling encourages consumers to become invested in the story, thus solidifying that attachment to your overall message.
Transmedia storytelling’s popularity has grown in recent years, and it’s easy to see why. The potential connection you can create with an audience is second to none, so it’s no wonder why so many companies are utilizing this technique. The best way to initiate this form of advertising is by working with a professional agency since they’re always up-to-date with the latest advancements in marketing.
To make a long story short, a professional advertising agency can get you started in transmedia storytelling. Appleton Creative is an award-winning, full-service Orlando advertising agency that works with local, national and international clients to deliver impressive ad campaigns, branding, print, web, public relations, social media and video services — all in-house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your advertising goals are worth a conversation: contact us at 407-246-0092 or firstname.lastname@example.org.