Lon Winter

Senior Creative Copywriter + Brand Strategist

Lon has been concepting and copywriting since, well, forever. With a career forged as an account manager, senior producer and creative director, he combines fearless creation with judicious execution. The result has been a big picture perspective and a storytelling style that provides clients with a unique voice and conversational, but informative tone.

As Appleton’s Sr. Creative Copywriter + Brand Strategist, Lon paints pictures with words, leveraging his vast account experience to deliver a finely honed, engaging message for a broad range of clients. What can we say? He has a way with words.


“A mind is like a parachute. It doesn’t work if it isn’t open.”

– Frank Zappa

Herrings communicate by farting. Really.


  1. Optimist
  2. Philomath
  3. Coach
  4. Brainstormer
  5. Deliverer