Instagram, one of today’s most popular apps with over 80 million users, has unleashed our artistic side through photographic expression. But can it promote a company? Businesses are beginning to incorporate social media and online networking to stay up to date. The following steps have been used to gain attention and give further insight on […]

On the 15th of January, Facebook announced its top-secret product, Graph Search, a new natural-language search. The feature allows users to search for information about their friends’ interests, contacts, photos, and much more.  If it cannot be found on Facebook, the search is then sent out to Bing. For example, you can search for “Friends […]

Last week, Appleton delivered a SEO presentation to a group of lawyers at Dean Mead. We discussed why it’s important for lawyers and law firms to enhance their SEO practices. In Part 1 of the series, we examined the first five tactics on how to boost lawyer’s online presence. Now let’s go over the last […]

It’s well known that LinkedIn is for professional networking and Facebook is for fun, right? Here at Appleton, we think differently. The fact is, Facebook’s 250 million active users overshadow LinkedIn’s 44 million users. Your Facebook profile is accessed more often than any other online profile. This can be your biggest advertising tool so it’s important […]

As a virtual pin board, social networking site Pinterest has helped users organize and share miscellaneous ideas and items they find online. Many common uses include wedding planning, home décor, recipes, and do-it-yourself guides. However, there are many surprising and productive uses the public is unaware of. Here are board ideas you can incorporate into your […]

Social media isn’t just for uploading pictures, making a funny status, and sharing your weekend plans. Over the past few years, it has gained more use in the corporate world and job market. Reppler recently surveyed over 300 hiring professionals, and found over 90% of recruiters and hiring managers have visited a potential candidate’s profile […]

How to Speak the Language of Twitter Derricka here, and I’ve got a question for you: Are you overwhelmed with all the new terms, phrases, and acronyms that are constantly popping up across social networks? Trust me, I understand it can be hard to keep up with all the unfamiliar terms if you aren’t on-line […]

Marketing professionals are expected to have the super-human ability to leverage every marketing outlet, all within a tight budget. Let’s face it, that’s a monumental task, especially when we look in the digital category and consider the ever-changing range of online marketing options. Which digital investments are most worthwhile? Heidi Cohen with Mashable.com offers some […]

If you were to ask Mike Speltz what it’s like to run Appleton’s award-winning video department, he would tell you that it’s a delicious job. Case in point: the Appleton video team recently traveled on-assignment to the West Coast to visually document the International Corporate Chefs Association (ICCA) 10th Anniversary Summit. The 3-day culinary celebration […]

Facebook changed the way we communicate with our family, our friends and, in some cases, even our enemies. And at Appleton Creative, our primary objective for clients is effective communication whether it’s through brand consistency or marketing storytelling, so when Facebook went public on May 18, we paid attention. Unfortunately, Facebook’s public debut had too […]