Give and you shall receive. It’s fundamental. Is investing in promotional items worthwhile? Well, that depends on your needs. Here at Appleton Creative we help our clients achieve optimal levels of engagement and feedback by incorporating promotional items strategically into their campaigns. Appleton has had the pleasure of helping numerous clients over the years promote […]

With five Grammy Awards, 23 million albums and 64 million singles sold worldwide, Lady Gaga has achieved complete pop icon success amid a drastically changing music industry and a rough economy. While few recognize Gaga for her business prowess, there’s no denying that she single-handily redefined what we’ve come to know as the die-hard fan. […]

Passionately satisfied customers spreading the word of your business for free are a dream come true. (They don’t even require perks or incentives. Say what!?!) The consumer advocate is a highly effective marketing weapon. Here is a how-to guide to creating an army of consumer advocates: Find your advocates – The web (social media, blog, […]

Branding – a term that originally referred to a means to distinguish one’s cattle from another’s – is now more commonly known in the marketing world as a trademark which distinguishes a company’s identity. A strong brand makes a contribution to a consumer’s identity, building client loyalty. At Appleton, we work with clients to elevate […]

The Orlando Business Journal (OBJ) hosts great events, and yesterday’s Business Growth Expo was no exception. The event was held at the Orlando Science Center and hosted nearly 80 booths, seminars and a post-event networking party. Appleton Creative’s Director of Marketing Amy Wise and Marketing Strategist Jamie Kruger attended to network with Orlando business and […]

Congresswoman Sandy Adams was once a High School drop out. Her journey took her through multiple reinventions: military, GED recipient, police office, congresswoman. “Reinvention” was the theme at yesterday’s Women’s Executive Exchange (WEE) event, and Congresswoman Adams was the keynote speaker. Held at the Citrus Club, the event helped to raise money for Women Playing […]

Lights, camera, action! Appleton recently went on-location at Beacon College in Leesburg to photograph and film the campus and student life. The full-day shoot yielded great photos and footage that will be used for Beacon’s marketing efforts and promotional pieces.

I bet you can find dozens of examples of promotional giveaway items within an arms reach: Random company pens, paper pads featuring the name of the business travel hotel and a sport’s team company-sponsored bobblehead from a promotional giveaway night.  When it comes to freebies there is the good (love that swag!) and the bad […]

If you’ve logged onto Facebook today, you may have seen a notice to signup for Timeline, Facebook’s overhaul to the personal profile page. While the Timeline feature is still in the wings (the delay most likely due to a trademark lawsuit filed by digital scrap-booking service, Timelines.com), the upcoming feature still provides businesses with a […]

In the last few years, the marketing world has increasingly embraced the input of scientific investigation in measuring the effectiveness of their marketing campaigns. During these scientific tests, they have literally read consumers’ minds by measuring brain activity, while the test subjects were watching several forms of advertising.