Posts Tagged ‘facebook’

June 12, 2013

Five Digital Media Resources You May Have Missed

As one of the top marketing firms in the Orlando area, we stay up to date with the newest and most advanced items in the tech world. We are web and app designers, after all. We picked five of our favorite digital media resources that can be used everyday. These can be great gifts for […]

February 26, 2013

Creeping on Facebook Just Got Creepier

On the 15th of January, Facebook announced its top-secret product, Graph Search, a new natural-language search. The feature allows users to search for information about their friends’ interests, contacts, photos, and much more.  If it cannot be found on Facebook, the search is then sent out to Bing. For example, you can search for “Friends […]

December 10, 2012

How to keep your personal Facebook professional

It’s well known that LinkedIn is for professional networking and Facebook is for fun, right? Here at Appleton, we think differently. The fact is, Facebook’s 250 million active users overshadow LinkedIn’s 44 million users. Your Facebook profile is accessed more often than any other online profile. This can be your biggest advertising tool so it’s important […]

November 6, 2012

Many Apply. Few Cut the Mustard.

Do you consider yourself an individual with good taste? Now you can allow Grey Poupon to be the judge of that. The Dijon-style mustard brand has launched a new online marketing campaign emphasizing elite taste. As part of the campaign, their Facebook page now features an application for fans to submit in order to “like” […]

June 14, 2012

What Does Facebook Going Public Mean for Brands?

Facebook changed the way we communicate with our family, our friends and, in some cases, even our enemies. And at Appleton Creative, our primary objective for clients is effective communication whether it’s through brand consistency or marketing storytelling, so when Facebook went public on May 18, we paid attention. Unfortunately, Facebook’s public debut had too […]

May 31, 2012

Branding Matters

Branding – a term that originally referred to a means to distinguish one’s cattle from another’s – is now more commonly known in the marketing world as a trademark which distinguishes a company’s identity. A strong brand makes a contribution to a consumer’s identity, building client loyalty. At Appleton, we work with clients to elevate […]

May 15, 2012

Muckracking Makes its Comeback

What if you could read tomorrow’s news today? In 2009, Muck Rack set out to answer that very question. The idea started when Brooklyn startup, Sawhorse Media, developed a list of the most credible social media content creators. Muck Rack verifies each journalist on social media sites who do the reporting for major media outlets […]

February 10, 2012

The clock is ticking for Facebook's Timeline!

Time is ticking for Facebook users against the new Timeline feature. According to the official Facebook blog, the new style will be required for all users in a few weeks. If you haven’t taken a walk down memory lane, you’re about to. The new feature allows users highlight photos, posts and life events. Many believe […]

January 27, 2012

Social War: Facebook and Twitter vs. Google+

Round 1 – Promotions Is 2012 the year of extreme couponing? The phenomenon continues to gain popularity; with coupon junkies getting fast coupon fixes on Facebook and Twitter. But if you are a coupon extremist, don’t bother with Google+; the site is coupon-less by design. Although company accounts are welcome on Google+, the site has […]

October 12, 2011

It’s Time for Timelines: How Facebook’s New Profile Feature Hints at Business Page Changes to Come

If you’ve logged onto Facebook today, you may have seen a notice to signup for Timeline, Facebook’s overhaul to the personal profile page. While the Timeline feature is still in the wings (the delay most likely due to a trademark lawsuit filed by digital scrap-booking service,, the upcoming feature still provides businesses with a […]