Video Production Services by Appleton Creative

^{Our Areas of Expertise Include:}

Video Shoots

Video shoots involve the knowledge, expertise and finesse needed to create shot lists, manage production, instruct talent and be aware of surroundings all while obtaining the perfect shots. Our expert video production team has been working on video projects of all sizes across a multitude of industries since 1987. Whether it’s on location or in studio, our experience in video shooting extends to conceptualizing, storyboarding, animating, filming, directing and managing full-scale video shoots with high quality, industry-leading equipment.

Scriptwriting

Before videos and commercials go into production, they must first go through a scriptwriter. A script is necessary whether a video project is a short, internal training video or a 30-second commercial airing across the country. We develop well-executed scripts that outline what will be included in the video, with producer and director notes on camera angles and emotion, as well as actor audio and direction.

HD Editing

With footage and content in-hand, video editing requires top-quality equipment and the latest HD software to bring your video to life. No matter the type of video, you need a professional video editing team to create an excellent video that’s going to bring value for your company. With decades of experience in video editing, our seasoned video team uses the latest industry-leading equipment and software in addition to utilizing our two HD video editing suites.

Commercials

Television remains the dominant medium in most U.S. households and has one of the highest reaches of any mass media format. From scriptwriting and acquiring talent to filming and editing, our highly skilled video production team creates TV commercials that can effectively showcase your company, product, service or special event.

Motion Graphics

Motion graphics are digital footage and animations comprised of pictures, words, sound and video. This design technique energizes what would have been static text and is a supplementary to its more traditional, static counterpart, infographics. However, motion graphics utilize video and incorporate a variety of different elements such as kinetic typography. Our experienced motion graphics team can help your brand standout with unique and eye-catching visuals.

Animations

Animation is a method where pictures are manipulated to look like moving images. Great animations require creativity, well thought-out storyboards and scripts, and the latest industry-leading software. Our team of expert animators are well-trained in the planning, production and animating that goes into creating a dynamic, compelling animation for your company.

Corporate Videos

Company videos can range from a corporate training video or a walk through the company’s history to a product demonstration or sales tool for field use. In any case, corporate videos are an easy way to educate staff in corporate headquarters and satellite offices alike, as well as showcase product offerings in an interactive format. Our videography team uses a variety of professional video production techniques in these corporate videos to keep your audience’s attention and lend credibility to your business.

Human Resource Videos

Human resource videos are an important piece to keeping your employees informed. HR videos enforce your brand and provide a system for dealing with scenarios in and around the company. They allow standards to be set and disseminated equally within your company. They remove the barrier of communicating the same information consistently to various departments, locations and levels. Our videography team creates effective HR videos that ensure all of your employees are on the same page.

Fundraising Videos

Nothing is as quick to draw in donors or participants as heartfelt appeals that are best communicated through video. These videos are useful when putting on a fundraiser, whether it is for promotional use to drum up interest beforehand or as an event recap. Our videography and animation team know how to elicit emotions and tell stories to create fundraising videos that are effective in captivating new supporters and solidifying an existing donor base.

Website Videos

Website videos have become a major part of the online experience and are a necessary component for reaching your audience. When both video and text are available, 59% of senior executives choose to watch the video. Short videos displayed on your company’s website, whether created for web use originally or trimmed down from existing content, are invaluable for establishing credibility as an expert in your field. To optimize your online presence, our video team creates and provides which videos are most appropriate and effective for your website.

Video Streaming + Hosting

Putting videos on your website is proven to help, but it can have negative repercussions if the load time is slow. When users stream content, they expect it to be as fast-paced as the world around us and are unlikely to stay on your site long enough for a video to buffer. Professional video hosting removes that worry, allowing customers to easily stream your content. A proper video host will keep your content secure and has additional SEO benefits.