Media + Public Relations by Appleton Creative

Media and public relations are strategic tools for identifying and creating mutually beneficial relationships and ultimately communicating with consumers. More than half of senior level marketers believe public relations is the most effective marketing discipline for launching a new product or service, building awareness, generating word of mouth and building brand reputation. Products, events and company achievements deserve to be celebrated and publicized, and audiences need to be engaged, informed and persuaded. A media and public relations plan can help your business achieve goals with targeted and trackable efforts.

Services Include:

  • Media Planning + Buying
  • Public Relations
  • Influencer Marketing
  • Brand & Product Launches
  • Broadcast
  • Outdoor Advertising
  • Media Advisories
  • Press Releases
  • Event Marketing


Our Areas of Expertise Include:

Media Planning + Buying

Creating an advertisement is one thing, but knowing where that ad should be placed is a whole other ball game. Media planning and buying involves strategically selecting the right combination of mediums for your message and buying placement for advertisements in those mediums. The whole process includes researching, identifying, planning, communicating and negotiating — all while working within a budget. Our strategic media planners and buyers will determine the perfect media mix for your campaign and work within your budget to get the best placement possible.

Public Relations

If you have goals for your company but no clear course of action for achieving them, a public relations plan can help. From six-month plans devised to meet short-term objectives to three-year plans aimed at shifting deep-rooted perceptions, we develop PR campaigns created for any length of time and with specific objectives in mind.

Influencer Marketing

Influencer marketing uses high-profile brand advocates (influencers), primarily on social media, to drive your message in an organic way. Our media and PR team work in tandem with our social media gurus to pinpoint people with large social media followings who relate to your business or product in some way. Working with these influencers, we implement an influencer strategy that involves the influencer organically trying your product or service and, in turn, promoting or rating it to their followers.

Brand + Product Launches

You put a lot of time and energy into creating a new brand or product, and we make sure its launch is equally as well thought out. Your brand launch strategy can, and in many cases should, be a long-term plan. So, too, should your product launch formula, which comes from an understanding of your company, the product and your goals.


Broadcast PR involves working with your company to create public service announcements (PSAs), radio spots and other PR tactics to get your message to a large audience. This may be part of an overall public relations plan that aims to get a message about a specific product, service or event to mass audiences. Our public relations department works closely with our video production team to plan, produce and broadcast your message to the masses.

Outdoor Advertising

Outdoor advertising, which is any form of advertising experienced out of the home, such as billboards, is a great tactic for reaching a specific geographic audience with a broad message. As commuters and passersby encounter them on a regular basis, they work well for brand recognition and awareness. We develop notable and effective outdoor ads and handle all the strategic placement and buying of outdoor advertising for companies looking to gain market share or top-of-mind awareness.

Media Advisories

A media advisory is a one-sheeter for the press, alerting them of a big announcement, event or opportunity they won’t want to miss. It is a tactic best used prior to the newsworthy moment and includes the most important information regarding the event and nothing else. Your business can strategically use advisories to target specific publications or spread news to multiple sources leading up to an event.

Press Releases

Written with similar content to a media advisory but with more details and expanded information, press releases serve as announcements of breaking news. News releases are written more like news stories and are ready to be published as-is. They can paint a picture for a larger article or serve as a supplementary source for information for reporters and media personnel. Depending on your news-worthy story, the press or news releases we write for your brand strives to get the recognition it deserves. Once written, we disseminate the press or news release to our specified media partners whom we know will be interested in reporting on the story or event.

Event Marketing

Events create one of the greatest opportunities for businesses: the chance to form relationships with consumers in person. Leading up to an event, your company should be engaging in event marketing, printing and distributing marketing collateral and procuring promotional items and giveaways. The connections built through event interaction contribute to brand loyalty and stimulate user-generated content, which has a positive impact on SEO and public perception. The tangible items that attendees take home create additional touch points for people to interact with your brand after the event.