Your customers are plugged into their phones, computers, smart TVs and wearable tech. Online marketing, a constantly evolving field, includes knowing how to get them to see, click or interact with what you’re selling. Strategic planning, strong creative and a team dedicated to working within the immediacy this medium thrives upon will bring you the success in the digital space you deserve.
Our areas of expertise include:
Social Media & Networks
In a world that’s focused on instant information, social media is one of the simplest and most effective ways to grow your business. Seventy-five percent of online users have found the information on a company’s social profile to impact their buying behavior or increase their brand loyalty.
Email has one of the highest response rates of any other communication channel. It continues to rank as one of the most cost effective methods of contacting your audience, and can come across as a more personal medium than other outlets. Email marketing can be used to acquire customers, build brand loyalty and recognition or advertise new products and services.
Content marketing is the creation of shareable, bite-size content that helps your website rank higher in search engines for specifically targeted keywords. Great content identifies you as an expert in your field. A strategic marketing plan should focus on what content is produced, how it’s shared and who’s reading it.
Online Advertisements & PPC Ad Campaigns
Online ads provide some of the best measures available for targeting your audience. They offer immediate and measurable feedback and can be modified to reflect a change in parameters or marketing goals. Digital ads are a great outlet for targeting qualified traffic and driving prospective customers to optimized content designed to convert.
Lead Generating Campaigns
Customers are inundated with large amounts of information online. Through lead generation, the procurement of customer interest in a company’s products or services, we can help your business pinpoint and address quality leads and targets.
Studies have found that almost 90% of the information we retain is based on visual association. Infographics, or information graphics, repurpose relevant, important content into shareable, graphic visual representations.
Companies that track their website analytics are shown to have reduced costs and better decision-making. Website analytics are a powerful tool that can provide insight into consumers’ traffic patterns, interests and demographics, among others.