Seaside on Sight

They say a trip to the bank is no day at the beach. Well, one bank begs to differ. Appleon Creative is thrilled to announce that Seaside National Bank & Trust, the largest de novo, federally-chartered bank in the United States, recently launched their newly redesigned website crafted by our talented team. Seaside now hosts a more polished and user-friendly online experience. To keep the site from sinking, Appleton is excited to carry out website maintenance services as well.

Seaside needed a stronger brand persona online to accurately portray the institution’s distinct and innovative advantages. As a result, the new website features emotional, coastal imagery alongside stirring copy solidifying what Seaside Bank represents—true relationship-based banking.

In addition, Appleton’s video team produced a series of videos to visually demonstrate the 5 virtues that outline Seaside’s strengths: Difference, Promise, Approach, People and Services. These videos were incorporated throughout the new site.


Seaside agreed it was imperative to focus their initial efforts on streamlining their mobile banking process. According to a March 2013 Federal Reserve report, 48 percent of smartphone users said they’d used mobile banking in the past 12 months. With regards to change in banking practices, Appleton created a sleek service-oriented mobile site to better serve existing customer needs. A Seaside mobile app is currently in development as well.

The combination of a refined website, professional-grade videos and the functionality of a mobile site help Seaside customers enjoy a much more dynamic, informative and pleasurable digital banking experience.

Is your site up-to-date and mobile-ready? We can help get it up to speed. Appleton Creative is an award-winning, full-service advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to provide marketing strategies through print, web, social media and video productionall in house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your marketing goals are worth a conversation: contact us at 407-246-0092 or

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