Seaside Insurance Makes Waves with New Branding and Website

seaside insurance logo

Seaside Insurance Inc. provides clients with financial products and a wide array of business services to meet their goals. For the business owner, manager, HR professional or individual, Seaside Insurance offers excellent service and is better suited to help its clients than ever before. To highlight its beginning as a brand new company, Seaside Insurance not only needed a brand, but also a new, innovative website.

Seaside National Bank & Trust in Orlando announced on April 22nd that it had acquired The Vaughn Group Inc., an insurance and group benefits firm, to form Seaside Insurance, a comprehensive insurance company that utilizes The Vaughn Group’s experience and expertise to provide a full spectrum of financial products to clients. Seaside Insurance now has the ability to offer a larger line of insurance and financial aids, in addition to their prior portfolio of trust, estate planning and banking services throughout Florida. Personal service is a key component for Seaside Insurance and continues to be a top priority, a facet of the company’s business model that is now more prominently emphasized.

To showcase the new business, Appleton Creative branded Seaside Insurance to complement the established Seaside family with a beautiful logo and matching collateral. In addition, Appleton designed Seaside Insurance’s new, responsive website with its customers as the primary focus. To inform individuals and business owners of its range of services and multiple options, Appleton elected to create a contemporary website accompanied by regular maintenance services, allowing accessibility from both the front-end user’s perspective, as well as the company’s.

Everything your business needs can be tailored to meet your goals. Appleton Creative is an award-winning, full-service advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to provide marketing strategies through print, web, social media and video productionall in-house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your marketing goals are worth a conversation: contact us at 407-246-0092 or

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