Saddle Up! Cavallo Farms Rode into New Territory Online

Life at Cavallo Farms is a dream come true for those with a passion for horseback riding. Its mission is to connect riders of all stages to the equestrian lifestyle and incredible horses in their own backyard. As the reimagined homepage of the new website design proclaims, “Your goal is to ride. Our ambition is to get you there.”

The training provided from the nationally recognized instructors at Cavallo Farms has helped riders achieve their equestrian goals of competing at local, regional and national levels and resulted in producing award-winning talent for years on-end. 

Cavallo Farms offers a variety of equestrian services including riding lessons, boarding and training. People of all ages are welcome to the farm to begin their lessons and to attend the many horse shows hosted at Cavallo Farms. Riders of all skill levels have the ability to participate in the shows. 

Like Cavallo Farms, Appleton’s mission is to help clients reach their ultimate goals. Our clients get back in the saddle by using our web design and development expertise. With these services in mind, the Cavallo Farms team reached out to our agency, confident we could help them reach their website goals. The Appleton team created a sophisticated yet simple website to help the Cavallo Farms brand tell its story and explain its benefits to riders of all levels. By focusing on crafting the story of the Cavallo Farms team around specialty keywords like “horseback riding Tallahassee,” our team wrote copy for the full site that attained strong SEO rankings for horseback riding services in the Greater Tallahassee area.

To help make Cavallo Farms’ vision come to life, our senior designers teamed up with our web developers to create a customized design from scratch. The final product? A fully designed and programmed website to help riders get all the information they need to get expert-level services and training.

“The website is a big improvement that is much more appealing for clients and for potential clients of Cavallo Farms,” says Dr. Chad Price, one of the project leads affiliated with Cavallo Farms.

We’re no one-trick pony. In addition to being expert web developers in Orlando, Appleton is an award-winning, full-service advertising agency that works with local, national and international clients to deliver impressive ad campaigns, branding, print, web, public relations, social media and video services — all in-house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your advertising goals are worth a conversation: contact us at 407-246-0092 or

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