Thank you for the opportunity to present a glimpse into the core capabilities of the Appleton Creative team. It was a pleasure to collaborate and collect more insight into the strategic goals and operational objectives of the Crummer Graduate School of Business at Rollins College.
During our presentation, we discussed sharing an additional case study and a sneak peak of our analytical capabilities.
Appleton brings several unique skill sets to the table:
We are full-service, focused on all aspects of creative development and media selection, on and offline.
We emphasize the importance of devising clear strategy to drive relevant messages and secure qualified leads in support of conversion goals.
Our branding philosophy centers around understanding the “Why” behind markets and their decision-making processes to drive action.
Our relationships span traditional and digital media outlets, including video and audio streaming; large format displays beyond billboards with advanced targeting and analysis tools; and local, regional and national publications.
Central to the Appleton culture, we believe wholeheartedly in our Corporate Social Responsibility platform, C.O.R.E..
We are proudly WBENC diversity-certified.
We offer advanced out-of-home solutions and increased digital presence in search and media networks.
RADAR mobile location data illustration: allows OOH media planning based on travel patterns of target audiences and how they pass billboards and points of interest.
Brand surveys: are available post-campaign to assess brand metrics, such as intent to enroll or levels of awareness.
Email drip campaigns: are utilized to take advantage of the intern recruiting cycle, as well as Rollins' #1 rankings.
Geotargeting Display and Text Ads: allow ads to be served based on location, ranging from a one-mile radius of a fixed point to strategic DMAs and larger.
Can exclude specific, low-performing areas and use bid adjustments to hone marketing dollars on the most-profitable geographic locations.
Sample Competitor Analysis
This extensive competitor analysis was created for Orlando Orthopaedic Center (OOC). It provides insight into OOC’s competitive digital landscape from an organic, paid and client-perceived perspective. Competitor analyses are traditionally created before the launch of a campaign.
This campaign summary report was created for the Orlando Regional REALTOR® Association’s ongoing marketing campaign. This specific report was for an extension of the 2017 campaign that ran from December 13, 2017 to January 31, 2018.