Recognizing Smart Design in a New Website for NDI Recognition Systems
NDI Recognition Systems is proud to be a leading provider of Automatic License Plate Recognition (ALPR) Technology. This global company needed a web design company to revamp its previously outdated website and portray its commitment to creating smarter cities and safer communities across the world. With extensive experience in branding and website design and development, Appleton went to work on creating its new website.
ALPR is a system of cameras and software that captures license plate information and compares it to a large database of plate numbers. This technology helps law enforcement locate wanted criminals and persons of interest. It is also used commercially for parking management, gated communities and gas stations. Appleton’s web design company was tasked with developing a responsive and engaging website for NDI’s headquarters in the United States. Some special features include dynamic, full bleed images on virtually every page of the site.
Before beginning work on the website, Appleton and NDI held a brand session to establish a new, refreshed direction. NDI expressed its desire to expand upon its brand, and Appleton developed a new direction for its branding, including the creation of NDI’s new tagline, “Global Technology Built on Trust.” Appleton also worked on designing the graphics for tradeshow booths at the various conferences and events in which NDI participates. Elements from NDI’s existing logo, which was defined by both its sharp and rounded angles were used as a basis for the design throughout the websites and trade show booths. The new designs now include sharp, angular shapes combined with rounded, smoother elements that balance and complement one another.
NDI Recognition Systems recognized Appleton’s skill in web design and branding. Now it’s your turn. Appleton Creative is an award-winning, full-service advertising agency that specializes in Orlando web design services. Appleton works with local, national and international clients to deliver powerful, responsive websites that are specifically designed to be seen first in search engines. Reach your target customers in the right places and establish highly qualified leads with a dynamic and accessible website. Your web design and development goals are worth a conversation: contact us at 407-246-0092 or firstname.lastname@example.org.