Put Pizzazz in Your Promotional Strategy

When it comes to marketing to the masses, a strong promotional strategy is needed to set you apart from the competition. This can be won by effectively using promotional products to attract audiences and keep them interested in your business.

Unique promotional products serve a twofold purpose:

Demonstrate your company’s resourcefulness
Act as a lasting reminder for the consumer

A great example is the door sticker created for Nestle’s Kit Kat Chunky campaign. Recipients were sent door sticker pieces resembling the cards mail deliverers, like Fedex, leave at your door when they’re unable to deliver a package. Complete with humorous checkboxes and a grocery store location to collect the Kit Kat Chunky, consumers were treated to a delightful spin on traditional direct mail.

promotional mailer example — Source: D&AD Awards

Conferences, seminars and related functions offer a great vehicle to endorse your company with promotional products. Helpful, practical promotional items are more likely to be kept by audiences, and as our dependence on, and love for, gadgets increases, consumers are becoming more receptive to promos that serve a useful, technical function. A great example of promotional products are traveling phone charging packs that provide a battery boost on the go.

innovative promotional products — Source: Geek Tech Branding

Social media offers a great way to connect with consumers in both mass bases through posts and one-on-one interactions via direct messages. This duality means the medium is perfect for giveaway contests, in which you can auction off your unique products as part of promoting your company.

To market a new store opening, Ikea implemented creative and resourceful promotional strategy. Using Facebook, the company took pictures of furniture in the showrooms and posted them to its account. The first viewer to tag themselves in a picture won that piece of furniture! The simplicity and fun of this strategy caused it to go viral, netting Ikea thousands of hits on social media, and more importantly awareness in the consumer mind.

Promotional products offer an effective way to increase audience awareness and retention of your business. Combined with a full-fledged campaign, encompassing both traditional and digital mediums, your company will see successful, effective and lasting results.

Your promotional strategy deserves some pizzazz. Work with the creativity experts. Appleton Creative is an award-winning, full-service Orlando marketing firm that works with local, national and international clients to deliver impressive ad campaigns, branding, print, web, public relations, social media and video services. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your advertising goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.