Propellerhead Aviation Soars into Digital Territory with Appleton

Propellerhead Aviation, a trusted aviation company in Central Florida, offers a variety of flight training and aircraft maintenance services. With Propellerhead’s team of certified flight instructors, you can become a professional pilot in a matter of weeks. But that’s not all. If you’re in need of aircraft maintenance, Propellerhead is also the place to visit. From aircraft repair to pre-buy inspections, they can service your aviation needs for a successful flight.

Looking to increase its roster of flight students and increase plane inspection business, Propellerhead asked Appleton to be its copilot in marketing. Our digital team got to work on developing compelling messaging and designs for paid search and display ads to yield qualified leads that our client could convert to new business.

Before launching, our team performed in-depth research on Propellerhead’s target audience. They included not just a direct student profile, but also pilots who already have their own private planes and are on the hunt for a trusted place to do their annual aircraft inspections. Based on this data about pilots and potential flight school students located in or around the Central Florida area, we matched search and display ads run on Google Ads platforms that would propel them in. We focused on the performance of the various ads we created and tracked their measurements in real-time. This way, we can find out what ads stand out to the audience and modify the campaign’s direction for complete optimization.

To enhance the performance of these ads, our team built a unique landing page to activate consumer interactions with Propellerhead’s flight school. The success of its digital marketing campaign was a great end to the 2020 year!

In a 90-day period, this campaign generated the following:

Over 75 qualified leads
Average lead volume through the campaign increased 1,825% over its lead volume prior to the campaign
Through campaign optimization, cost-per-lead dropped 24% from the first month to the last month of the campaign duration and lead volume increased 31.8%

Our team of strategics and creatives enjoy working with clients of every industry. Not only does it enhance our skillsets, but it fuels our creativity. Appleton is an award-winning, full-service digital marketing and advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to deliver custom content, persuasive online ads and expertly crafted campaigns. By implementing valuable and shareable digital content strategies, Appleton can create the perfect social and digital marketing experience for your brand and audience. Your Internet advertising goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.