Seeing Green? — Pantone’s Color of the Year for 2017

pantone's color of the year 2017

Greenery is Pantone’s Color of the Year for 2017, but they might as well have named it “Appleton Creative” because we’ve been rocking that color for more than 20 years.

With its freshness and pop, Greenery is the perfect color to usher in a new year and new beginnings. According to the Pantone Color Institute, Greenery communicates our “innate craving to immerse ourselves in the physical beauty and inherent unity of the natural world.” This rings especially true with the meteoric rise of technology that has infiltrated every aspect of our lives. 

Pantone's color of the year 2017

Why We’re Seeing Greenery

We love Pantone’s choice not only because it matches our own brand color, but because of everything it represents to our company. Appleton branded itself with this color many years ago because of its bright and uplifting hue, which we believe reflects our brand well. It also captures attention in print and digital collateral, a technical advantage in the advertising marketplace.

Greenery invites consumers to revitalize themselves, and Appleton specializes in updating and redesigning businesses. And as a trans-seasonal color, Greenery works in every season, just as our work doesn’t simply reflect passing trends, it encompasses time-tested techniques and fact-based methods.

Similar to Greenery’s capacity to pair well with many color combinations from Black Onyx to Buttercream, Appleton creates brands with any palette and has the skill set to work in any medium from print to digital, and the experience in a variety of industries from healthcare and banking to nonprofits and real estate.

Leatrice Eiseman, executive director of the Pantone Color Institute, says that Greenery, “symbolizes the reconnection we seek with one another and a larger purpose.” This reflects the mission of Appleton’s Awareness Gallery and Giving Circle, which is to, “Give a little of yourself for the good of others,” with the hope that, “the meaning behind the art will create an increased awareness for our community’s needs.” Through art, we hope to reconnect our community for the betterment of Central Florida.

We’ve been seeing green for years and we’re glad the world will be seeing it, too. Let us bring the best aspects of Greenery to your business. Appleton Creative is an award-winning, full-service advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to provide marketing strategies through print, web, social media and video production — all in-house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your marketing goals are worth a conversation: contact us at 407-246-0092 or

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