One-Stop Solution: The Benefits of a Full-Service Agency in Orlando

The Full-Service Advantage

In today’s ever-changing marketing landscape, many face the challenge of mastering the wide array of skills and disciplines necessary to move their businesses forward. Whether you are starting a company, updating your brand or launching an entire campaign, these ventures can be demanding. They require an extensive list of tasks, a well-thought-out strategy and an abundance of hard work for a successful outcome.

So, Why Choose a Full-Service Agency in Orlando?

Full-service agencies are specialists in all areas of marketing. They are composed of experts in every discipline, from branding and artistic direction to web developers, designers and videographers. According to The Drum, some benefits of partnering with a full-service agency include ease of working together, reliability, consistency and an overall holistic use of your brand. With the agency overseeing all efforts, it can make fully informed, united decisions with its partners.

Keep in mind, just because an agency offers an abundance of services doesn’t mean you have to take advantage of them all. Consider its ranging capabilities as evidence of overarching industry knowledge and comprehensive expertise. It is always reassuring to use an agency that has multiple avenues available and can support you with many endeavors as your business grows. 

Appleton’s Holistic Offerings

Appleton Creative, a full-service marketing agency in Orlando, has an array of capabilities that will achieve your goals and maximize results. Explore a brief overview of our services below and visit here for more information about what we can do for your brand’s marketing needs.

Research + Strategy

Appleton is a strong believer in the importance of rooting strategy in research. Our expertise in investigation, exploration and analysis allows Appleton to create all-encompassing guides for campaigns that address goals, outline measurement methods and ultimately align with brand values and attributes. There are many benefits to utilizing research-based strategic marketing plans, some of which include clearly defined direction, effective use of resources, maximum efficiency and a strong understanding of the business’s identity. To provide your company with these, Appleton can complete:

  • research + development
  • assessed growth plans
  • customer experience strategies
  • marketing + campaign plans
  • campaign development
  • brand launch strategy
  • analysis + reporting

Conceptual + Design

Our conceptual and design services result in brand-aligned and highly engaging creative collateral that leaves lasting impacts on audiences. With a team of experienced, imaginative and creative senior designers with knowledge in every medium, Appleton can develop one-off assets or full-scale campaigns for traditional print, digital platforms and everything in between. Our wide range of capabilities allows us to combine research findings with unique ideas in an array of mediums. These include:

  • conceptual creative + themed campaigns
  • identity + logo development
  • copywriting
  • full spectrum advertising
  • print + digital marketing collateral
  • photography
  • presentations
  • trade show displays
  • environmental branding, signage + more

Considering brand identities and marketing collateral connects with consumers, builds brand awareness and facilitates innovation, it’s crucial to invest in an agency that has overarching abilities to create whatever your brand may need.

Website + App Development

Websites are one of the most frequently visited platforms and it only takes 50 milliseconds for users to form an impression, making them a defining aspect of any brand. The prominence of the internet and its constant evolution create a demand for easily accessible, engaging and user-friendly websites and applications that allow users to find information, purchase products, generate leads and more. Our team’s skills and experience warrant the creation of online assets of every kind to suit your company’s needs and goals and create a seamless, memorable experience for the right audience. Some of our capabilities that fall into this include:

  • responsive websites
  • app development
  • UX/UI strategy + integration
  • e-commerce
  • online databases
  • client portals
  • landing pages
  • custom analytics + reporting
  • touch screen design

Digital + Social Marketing

Constant changes in the digital world make industry leaders that are knowledgeable about the field and current with daily advancements a necessity. Real world benefits of digital marketing are multifaceted, with the most notable being increased brand awareness and heightened credibility and trust. Appleton specializes in bringing these benefits to brands by finding innovative ways to get users to see, click or interact with your products and services on their phones, computers, TVs and more. Specifically, to the digital realm, we take on projects related to:

  • digital marketing campaigns
  • SEO (search engine optimization)
  • content creation + marketing
  • social media marketing
  • email marketing
  • infographics
  • analytics + reporting

Our team has evolved and adapted alongside the internet, giving insight to our ability to develop compelling and high-performing deliverables for our partners.

Video + Animation

Video is the most popular content marketing format for the fourth year in a row. This is because through movement, sound and emotion, videos and animations connect with consumers unlike any other format can. With video having such an influence on viewers, our production team has learned how to speak to different audiences in the most effective ways. Appleton’s services in this wheelhouse include:

  • video shoots
  • scriptwriting
  • HD editing
  • commercials
  • motion graphics
  • animations
  • corporate videos
  • human resource videos
  • fundraising videos
  • website videos
  • video streaming + hosting

Let us help you tell your brand’s story through video and watch the impacts unfold.

Media + Public Relations

Although commonly overlooked, gaining media coverage and public relations are vital tools for increasing brand awareness and building credibility. Whether its promoting products or showcasing achievements, these services ensure your milestones and hard work are celebrated and effectively communicated. A well-crafted media plan engages, informs and persuades your audience while offering measurable results, helping your business achieve its objectives with precision and accountability. Due to the increasing prominence of public relations in the media landscape, the practice is becoming vital to overall marketing strategies. In fact, 90% of PR professionals believe the two disciplines are becoming increasingly incorporated. Our services that will help complete your integrated strategy include:

  • media planning + buying
  • public relations
  • influencer marketing
  • brand + product launches
  • broadcast
  • outdoor advertising
  • media advisories
  • press releases
  • event marketing

As you can see, here at Appleton we have the aptitude to fulfill a spectrum of marketing, advertising and public relations needs. Whether your company needs just a single service or a unique combination of many, our team is accomplished in making visions become reality.

Are you in search of help from someone who can literally do it all? Look no further. Appleton Creative is an award-winning, full-service Orlando advertising agency that works with local, national and international clients to deliver impressive print, web, public relations, social media and video production services — all in-house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your advertising goals are worth a conversation: contact us at 407-246-0092 or

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