August/September 2014

Appleton Brings on Sweet New Client, Yogen Früz

Yogen Früz, a worldwide frozen yogurt dessert chain, signs Appleton Creative as Agency of Record for the Florida franchise. Appleton Creative will implement public relations and social media strategies for the upcoming Florida locations, adding to the over 1,400 locations in 46 countries.

Indulge here

Need To Knows

That’s One Big Spud, Bud!

The world’s largest potato on wheels traveled 2,500 miles to make an appearance at this year’s Food and Wine Conference. Appleton Creative was on location with the Idaho Potato Commission to capture this mouth-watering event on video.

Ketchup on this mashup

John Michael & Appleton, Happily Ever After

John Michael Exquisite Weddings and Catering, a company dedicated to creating once-in-a-lifetime experiences for couples in the Central Florida area, has selected Appleton Creative as its Agency of Record.

Feeling Zany? Show Your Stripes at the Zebra Run

Come out to Downtown Orlando on Saturday, October 11, 2014 to run for your stripes in the race of a lifetime. Zebra Run is a 5k-long party, featuring eccentric entertainment to keep you pumped throughout the race. 

Get in on the party

Video is the Future of Content Marketing. Are You Prepared?

Videos, along with other content, are competing for the attention of your consumer. Companies that don’t utilize video as a medium through which to communicate risk falling behind and losing market share.

Take action

Why Your Business Still Needs a Print Brochure

All hail the mighty print brochure. Print is not dead! Quite the contrary, it’s become the new black. Yes, people are online, but they’re also still in the real world—something companies seem to be forgetting.

Why CMYK is here to stay

Send Competitors Packing with Newsjacking

News used to be covered during the 7 a.m. broadcast and on the evening news. Social media has turned this system upside-down and inside-out. Now available 24/7, from ocean-to-ocean, the news runs on a minute-by-minute basis. 

What does this have to do with marketing? It opens up a huge door for brands to interact with the community and join the conversation. Coined by marketer David Meerman Scott, this practice is called “newsjacking.”

Find out how

Appleton Creative is an award-winning boutique agency that provides 

marketing solutions through all mediums  all in-house.

Since 1986

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