iPhone vs. HD: Filming Your Professional Video

Bentley Motors shot and edited their most recent advertisement entirely on iPhones and iPads. Now, the world is abuzz: Is it possible to produce quality, professional video on a smartphone, or is it best to stick to traditional, HD video?

According to Business Insider, video ads have the highest click-through rate of all digital formats at 1.84%. Eighty-nine million people watch online videos each day and it is predicted to double by 2016. Only 24% of national brands are using online video to market to consumers. Effective video marketing could bring more visitors to your website and add more cohesive material to your brand image.

Although it is possible to use the technology in your back pocket to film a video, is that how you want people to see your brand? According to Forbes, the worst video marketing mistake businesses can make is choosing the wrong technology and production team. Bentley’s commercial works because it exists as a marketing technique: its newest vehicle has an iPad integration system. Without this feature, viewers and potential customers might have just viewed it as a low-quality advertisement for a high-quality brand. Is that a perception you want others to have?

At Appleton Creative, we believe in the power of professional video. High definition, high energy and high quality, our video department creates award-winning audiovisual material. Whether your strategy calls for a large-scale production or a smaller, low-budget spot, we create video that captures the imagination and awareness of your audience. We provide our clients with services that include scripting and concepting, filming, post production, editing and original music production. To see what our team can do, check out our portfolio.

If your business is looking to utilize video marketing (sans iPhones), Appleton Creative is an award-winning, full-service video and film production studio located in Orlando, Florida. Appleton works with local, national and international clients to deliver compelling visual stories that speak to audiences in the most influential way — through their emotions. Your video and film production goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.

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